Magnitogorsk Iron and Steel SWOT Analysis, USP & Competitors

Posted in Industrial Products and Chemicals, Total Reads: 833
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SWOT Analysis of Magnitogorsk Iron and Steel with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Magnitogorsk Iron and Steel

Parent Company

Magnitogorsk Iron and Steel

Category

Iron & steel

Sector

Industrial products

Tagline/ Slogan

-

USP

Ranks among the world's largest steel producers and is the leader in the the Russian steel sector

STP

Segment

Rolled & galvanized steel sheet, iron ore, Color coated products, HR plates, CR products

Target Group

Pipe- making and the machine-building industries, including automotive plants, construction sectors

Positioning

Produces and sells high-quality steel products that meet their customers' requirements

SWOT Analysis

Strengths

1. Encompasses the entire production chain, from preparation of iron ore to downstream processing of rolled steel

2. Strong capacity of production 12+ mln tons of crude steel and 11+ mln tons of commercial steel products

3. A growing share of high value added products

4. Orientation towards burgeoning sectors of the domestic market

5. The largest potential for production output increase

Weaknesses

1. Claims for recovery under OJSC MMK’s guarantees issued to third parties

2. Adhere to government and environmental policies impacts operational efficiency

Opportunities

1. Improve product quality and diversify into new kinds of products to satisfy customers' current and future requirements and expectations

2. Leadership in the development and adoption of new technology

3. Increase production efficiency; reduce harmful impact on the environment

Threats

1. OJSC MMK’s contractors’ failure to perform obligations

2. Higher prices for iron ore raw materials, coal, metallic scrap, non-ferrous metals

3. Low actual demand and prices for steel products

Competition

Competitors

1. Severstal
2. NLMK
3. ArecelorMittal



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