Fosun International SWOT Analysis, USP & Competitors

Posted in Industrial Products and Chemicals, Total Reads: 1239
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SWOT Analysis of Fosun International with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Fosun International

Parent Company

Fosun Group

Category

Iron & steel

Sector

Industrial products

Tagline/ Slogan

China expertise global capacity

USP

Maintains a strong base in China and invests in the country's growth fundamentals

STP

Segment

Mid-to-high-end medium and heavy plates, specialty bars and wire rods, strips, hot rolling & cold rolling medium wide strips, hot rolling narrow strips, hot rolling coil, bars & wire rods and sectional material

Target Group

Automotive, construction, shipbuilding, energy, industrial machinery

Positioning

A premium investment group with a focus on China’s growth momentum

SWOT Analysis

Strengths

1. A stable and experienced core management team, systematic risk management and operation  optimization capability

2. "Innovation Award" in "21st Century Best Business Model Award"

3. Mainly invests in sectors that would significantly benefit from the growth in domestic demand of China

4. A sound industrial and investment base, well-developed investment network and abundant social resources

5. Competitive edges of a non-stated enterprise including strict cost control, quick response to the market and the ability to learn from its international peers

Weaknesses

1. The slow-down in the automotive market growth & the decreasing growth rate in fixed assets investment, the demand from major steel consumption industries in China weakened

2. Competition from big international players means slow market growth

Opportunities

1. Invest in land by leveraging on the decline in land price

2. Establish multi-channel financing system to access quality capital

3. Identify and capture investment opportunities benefitting from China's growth

Threats

1. The traditional economic powerhouse United States, hit by the downgrading of its sovereign debt rating, experienced a volatile path on the way to recovery

2. European debt crisis is intensifying

3. People’s Bank of China or foreign banks increase their interest

rates

Competition

Competitors

1. Baoshan Iron & Steel Co.
2. Wuhan Iron & Steel
3. Hebei Iron & Steel



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