Jindal Steel and Power SWOT Analysis, USP & Competitors

Posted in Industrial Products and Chemicals, Total Reads: 4194
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SWOT Analysis of Jindal Steel and Power with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Jindal Steel and Power

Parent Company

O. P. Jindal Group

Category

Iron & Steel

Sector

Industrial products

Tagline/ Slogan

Excellence through shared value

USP

Produces the world's longest 121 metre rails and large size parallel flange beams for the first time in India

STP

Segment

Mining, Power Generation and Infrastructure, Ferro chrome, Silico manganese, Sponge iron, Petroleum, Cement

Target Group

Construction, oil & gas, transportation, refining, telecom, ship building, power, automobiles, capital goods, consumer durables and infrastructure sector

Positioning

One of the most prestigious and dynamic business groups in the World

SWOT Analysis

Strengths

1. Produces economical and efficient steel and power through backward and forward integration

2. Sports a product portfolio that caters to varied needs in the steel market

3. Operates the largest coal - based sponge iron plant in the world

4. Has force of innovation, adaptation of new technologies and the collective skills of its 15,000 strong, committed workforce

5. Has an enterprising spirit and the ability to discern future trends

6. Has operations in Steel, iron, electricity generation and distribution

Weaknesses

1. Shortage of coking coal and is largely dependent upon its import

2. Weak performance on the back of the higher raw material cost and the power & fuel cost

Opportunities

1. Venture into new businesses by leveraging its core capabilities

2.  Increase production capacity to meet the global steel demand

3. Diversify investments to distribute risk in business

Threats

1. Hike in the export duty on iron ore fines and lumps

2. Project implementation and raw material security

3. Issues related to land acquisition, raw material linkages and environmental clearances

Competition

Competitors

1. TATA Steel
2. SAIL
3. Essar group



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