Hunan Valin Steel SWOT Analysis, USP & Competitors

Posted in Industrial Products and Chemicals, Total Reads: 696
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SWOT Analysis of Hunan Valin Steel with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Hunan Valin Steel

Parent Company

Hunan Valin Group

Category

Iron & steel

Sector

Industrial products

Tagline/ Slogan

-

USP

Has become the technical leader in Chinese steel industry

STP

Segment

Cold-rolled and hot-rolled ultra-thin coils, heavy and wide plates, seamless steel tubes and pipes of all calibers, and high quality wire rod

Target Group

Electronics, energy, construction, industrial machinery, automobile, shipbuilding

Positioning

Steel solution provider to the customers

SWOT Analysis

Strengths

1. Valin Steel group has signed strategic cooperation agreement with Guizhou Shuicheng Coal Mining Group

2. Through share transfer, the Company introduced ArcelorMittal as its strategic partner

3. Has modern production processes featured by large equipment, automatic operation and lean management

4. Diversified portfolio with products such as coils, plates, wire rods

5. Produced 15+ Mn tons of steel with capacity to increase further

Weaknesses

1. Diminishing debt to equity ratio is a concern

2. Weak demands in the international market drives sales down affecting business

Opportunities

1. Mergers & Acquisition to maintain availability of raw materials

2. Opportunities to invest in R&D to develop high quality products

3. Joint venture in foreign countries like India, Australia to increase global presence

Threats

1. Weakness in the construction and automotive markets

2. Market sentiment is pretty weak and it will take a while for investors to reverse their pessimistic expectations

3. Worsening of global financial crisis

Competition

Competitors

1. JFE holding
2. China steel corporation
3. Baoshan Iron & Steel Co.



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