KVS Ispat SWOT Analysis, USP & Competitors

Posted in Industrial Products and Chemicals, Total Reads: 1092
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SWOT Analysis of KVS Ispat with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

KVS Ispat

Parent Company

KVS Group

Category

Iron & Steel

Sector

Industrial products

Tagline/ Slogan

Serving nation & mankind

USP

Produces value added steel products at competitive prices

STP

Segment

MS equal angles, MS channel, I beams, H beams

Target Group

Infrastructure and construction industry

Positioning

Ensures world class products for the end-users who always had a trust in impeccable quality of KVS

SWOT Analysis

Strengths

1. The largest Steel entity of its kind in the state of Uttarakhand, India

2. The infrastructure development for KVS Ispat has seen unprecedented growth for last couple of years and will continue in future

3. Has well qualified professionals & technicians

4. The in house state of art is R&D Dept and Quality Assurance Dept with all modern facilities

Weaknesses

1. Reduced scrap melting capacity in Basic Oxygen Furnaces (BOF) is another disadvantage of higher tap temperatures

2. Limited diversified portfolio caters to few segments

3. Dependence on government and environmental regulations impacts production rate

Opportunities

1. Set up steel furnaces and continuous casting, forging, rolling & re-rolling, mill plants for producing and manufacturing of Steel and Alloy Steel

2. Invest in R&D to develop high quality and variety products

3. Merge with one of the strongest local steel player

Threats

1. Strong competition from existing players in the industry

2. Changing raw material prices increases cost of production

Competition

Competitors

1. TATA Steel
2. JSW Steel
3. SAIL



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