Rashtriya Ispat Nigam Limited- Vizag Steel SWOT Analysis
Rashtriya Ispat Nigam Limited- Vizag Steel is one of the leading brands in the industrial products and chemicals sector. Rashtriya Ispat Nigam Limited- Vizag Steel SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Rashtriya Ispat Nigam Limited- Vizag Steel:
Quick Glance:
Rashtriya Ispat Nigam Limited- Vizag Steel Strengths
- Conferred with Navratna status in India, making it a strong market player
- Enriched product mix and sustained profitability and sales
- One-fourth of saleable steel neutralized impact of rise in raw material prices
- Dispatch of over 2 Mn tonnes of steel by rail is the best for any year since inception
- The first Indian steel company to adopt energy management standard for systematic improvement in energy efficiency
Above are the strengths in the SWOT Analysis of Rashtriya Ispat Nigam Limited- Vizag Steel. The strengths of Rashtriya Ispat Nigam Limited- Vizag Steel looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Rashtriya Ispat Nigam Limited- Vizag Steel Weaknesses
- Rise in input cost affects cost of production & operating efficiency
- High interest and finance charges is a concern
- Single location company- Only long products exposed to cyclical markets
These were the weaknesses in the Rashtriya Ispat Nigam Limited- Vizag Steel SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Rashtriya Ispat Nigam Limited- Vizag Steel Opportunities
- Mergers & Acquisitions to gain market share
- Continued emphasis on infrastructure building & several Greenfield projects under execution will boost growth
- Focus on strategic initiatives of Expansion, securing raw materials
- Improve availability of ports and logistics
Above we covered the opportunities in Rashtriya Ispat Nigam Limited- Vizag Steel SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Rashtriya Ispat Nigam Limited- Vizag Steel Threats
- Rising in inflation rate and increase in interest rates by RBI etc. impacts the rate of growth
- The debt crisis in Europe & the political turbulence in the Middle east
- Speculative market of raw materials is a real concern
The threats in the SWOT Analysis of Rashtriya Ispat Nigam Limited- Vizag Steel are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the Rashtriya Ispat Nigam Limited- Vizag Steel SWOT analysis.
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About Rashtriya Ispat Nigam Limited- Vizag Steel
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Rashtriya Ispat Nigam Limited- Vizag Steel Overview | |
|---|---|
| Parent Company |
Rashtriya Ispat Nigam Limited |
| Category |
Iron & steel |
| Sector | |
| Tagline/ Slogan |
Pride of Steel |
| USP |
Only shore based integrated steel plant in the country helps in improving cycle time |
| Rashtriya Ispat Nigam Limited- Vizag Steel STP | |
| Segmentation |
Wire rods, rounds, reinforcement bars, angles, channels, blooms, billets, beams |
| Target Market |
Industries including automotive, construction, petroleum, railways, shipbuilding |
| Positioning |
The largest player in the domestic long steel products segment and delivers high quality, cost competitive products |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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