Rashtriya Ispat Nigam Limited- Vizag Steel SWOT Analysis, USP & Competitors

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SWOT Analysis of Rashtriya Ispat Nigam Limited- Vizag Steel with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Rashtriya Ispat Nigam Limited- Vizag Steel

Parent Company

Rashtriya Ispat Nigam Limited


Iron & steel


Industrial products

Tagline/ Slogan

Pride of Steel


Only shore based integrated steel plant in the country helps in improving cycle time



Wire rods, rounds, reinforcement bars, angles, channels, blooms, billets, beams

Target Group

Industries including automotive, construction, petroleum, railways, shipbuilding


The largest player in the domestic long steel products segment and delivers high quality, cost competitive products

SWOT Analysis


1. Conferred with Navratna status in India, making it a strong market player

2. Enriched product mix and sustained profitability and sales

3. One-fourth of saleable steel neutralized impact of rise in raw material prices

4. Dispatch of over 2 Mn tonnes of steel by rail is the best for any year since inception

5. The first Indian steel company to adopt energy management standard for systematic improvement in energy efficiency


1. Rise in input cost affects cost of production & operating efficiency

2. High interest and finance charges is a concern

3. Single location company- Only long products exposed to cyclical markets


1. Mergers & Acquisitions to gain market share

2. Continued emphasis on infrastructure building & several Greenfield projects under execution will boost growth

3. Focus on strategic initiatives of Expansion, securing raw materials

4. Improve availability of ports and logistics


1. Rising in inflation rate and increase in interest rates by RBI etc. impacts the rate of growth

2. The debt crisis in Europe & the political turbulence in the Middle east

3. Speculative market of raw materials is a real concern




2. TATA Steel

3. Ispat


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