SSAB SWOT Analysis, USP & Competitors

Posted in Industrial Products and Chemicals, Total Reads: 1044
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SWOT Analysis of SSAB with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

SSAB

Parent Company

SSAB

Category

Iron & Steel

Sector

Industrial products

Tagline/ Slogan

For a stronger, lighter, and more sustainable world

USP

A leading producer of high strength steel

STP

Segment

Structural steel, wear plate, cold rolled steel, Prepainted steel, Protection plate, Ready to use engineering tool

Target Group

Industries of Automobile, household appliances, oil exploration, ship building, pressure vessel

Positioning

SSAB will go further than anyone else in realizing the full value of lighter, stronger and more durable steel products

SWOT Analysis

Strengths

1. Has a 6 million tonne capacity for crude steel

2. Very high sale of high strength steels – amounts to approximately onethird of the total sales

3. SSAB employs approximately 9,000 persons in 45 countries

4. The largest manufacturer of strip products in the Nordics and the leading supplier of steel plate in North America

5. Financially stable with strong performance compared to industry

Weaknesses

1. The weak trend in Europe resulted in significant inventory

2. As a consequence of the low demand in Europe, one of our blast furnaces in Oxelösund remained inoperative

3. Market prices for hot rolled strip products in Europe continued on a

downward trend affecting business

Opportunities

1. Increase the portion of high strength steels in total sales

2. Increase flexibility and a general review of costs, will lead to a reduction of approximately SEK 800 million in the cost base

3. Expansion into the untapped emerging economies

Threats

1. Demand of steel in Europe and world may get worsen if financial crisis expands globally

2. High dependence on government policies leads to low production and high costs

3. Emerging and existing players in the market can lead to decrease n market share

Competition

Competitors

1. AK Steel holding Corporation
2. ArcelorMittal
3. Nucor corporation



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