Shanxi Taigang Stainless SWOT Analysis, USP & Competitors

Posted in Industrial Products and Chemicals, Total Reads: 1058
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SWOT Analysis of Shanxi Taigang Stainless with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Shanxi Taigang Stainless

Parent Company

Taiyuan Iron & Steel (Group) Co., Ltd (TISCO)

Category

Iron & Steel

Sector

Industrial products

Tagline/ Slogan

-

USP

Enormous R & D force and reliable quality assurance system

STP

Segment

Stainless steel, special steel and high grade carbon steel, cold rolled silicon steel, high-strength-toughness series steel

Target Group

Industries such as petroleum, chemical industry, shipbuilding, container, railway, automobile, urban light rail transit, large power stations

Positioning

The biggest stainless steel enterprise equipped with globally biggest capacity and most up-to-date technology and equipment

SWOT Analysis

Strengths

1. Integrated with businesses of iron mining, iron and steel production, processing, delivery and trading

2. Annual production capacity is 10 million tons (of which 3 million tons of stainless steel)

3. Operating income and financial position has shown strong position of the company

4. Among 700+ State determining enterprise technical centers, TISCO Technology Center ranks the second

5. Ranks the domestic first in market shares of railway industry steel, duplex steel, heat-resistant steel, axle shaft steel

Weaknesses

1. Need to  advocate production and lifestyle with economy, environmental protection, civilization and low carbon mode

2. High energy consumption per ton of steel, high fresh water consumption, high flue dust emissions & SO2 emissions

Opportunities

1.  Insist on green development, taking scientific and technological innovation and technological progress as the support

2. Insist to take a road of new industrialization and sustainable development

3. Adhere to advance internationalized management, implement overseas resources development, and participate in Shanxi Province coal resources integration

4. Push coal and steel strategic alliance, establish a safe and stable strategic supply chain

Threats

1. Stable economic and trade relationship with more than 80 countries and regions like the United States, Germany, France, Britain, Japan, Korea, Australia is vulnerable to market conditions

2. The cyclical nature of the international steel market and the high cost of power is also a threat to sustained profitability

3. An engineering slump is posing a threat to the viability of the growth shop

Competition

Competitors

1. Baosteel Group Corporation
2. Anyang Iron & Steel Group Co., Ltd
3. Anshan Iron & Steel Corporation



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