PPG Industries SWOT Analysis, USP & Competitors

Posted in Industrial Products and Chemicals, Total Reads: 2652

SWOT Analysis of PPG Industries with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

PPG Industries

Parent Company

PPG Industries


Paint Industry


Industrial products and chemicals

Tagline/ Slogan

Bringing innovation to the surface


Using breakthrough technologies to develop products and services that work together to deliver value



Performance Coatings, Industrial Coatings and Architectural Coatings

Target Group

Aerospace, Automobile industry, Marine, Oil and gas, power industries


Cutting edge technology in industrial paints segment, high performance coatings.

SWOT Analysis


1. PPG Industries is a leader in Coating solution technology as it operates and has manufacturing facilities in more than 60 countries around the globe.
2. They are efficient manufacturers and operate on latest technologies.
3. They are into diverse businesses hence helps them grow better.
4. It has established good JV with national brands in many countries, like its JV with Asian Paints and hence has made a conscious effort to grow in emerging economies

5. Strong brand reputation and consistent financial performance


1.In decorative paints Industry Customer tastes and perceptions change very fast and products may become obsolete with change in trends, hence production planning and inventory problem

2. Presence of intense competition means stagnation of market share


1. Its ability to innovate and do R&D provides them an opportunity in developing eco-friendly products which are seen as products for the future with environmental regulation policies becoming stringent
2. Acquisitions and partnerships with firms in other developing nations can pave pathway for them to enter there.

3. More penetration in emerging economies to increase brand reach and availability


1. Volatility in raw material prices
2. Global economy is sluggish especially US is still vulnerable to another recession
3. Stringent Government rules and regulations regarding the quality of products and manufacturing facilities as Environment policies are being given more emphasis.



2. RPM Inc.
3. Sherwin-Williams

4. Valspar


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