Berger Paints SWOT Analysis

Berger Paints is one of the leading brands in the industrial products and chemicals sector. Berger Paints SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Berger Paints:

Berger Paints Strengths

1. With nearly one-fifth market share and is ranked one of the top 2 in India.
2. Manufactures and markets wide range of decorative and industrial paint products under various product brands and has a substantial market share
3. It has well established operations & supply chain network spanning throughout the country with 7 manufacturing facilities, 85 depots, several regional & area offices with 2500 employees and over 15000 dealers.
4. Green Horizon an initiative taken towards reducing waste and conserving natural resources; launching eco-friendly and energy efficient products
5. Berger Paints has excellent brand perception and brand awareness amongst its potential customers.
6. It provides with high quality products and has very high market space both in terms of visibility and sales.
7. The Company has international presence: it has 4 manufacturing facilities abroad; operations in Russia, Nepal, Europe and Bangladesh.
8. Berger Paints is a lone supplier of protective coatings to Nuclear Power Plants.
9. Its industrial and automotive coating is used by the best automobile companies like Mercedes.

Above are the strengths in the SWOT Analysis of Berger Paints. The strengths of Berger Paints looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Berger Paints Weaknesses

1. Dependence on decorative segment where competition is intense
2. High levels of lead found leading to negative publicity
3. Limited liquidity options

These were the weaknesses in the Berger Paints SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Berger Paints Opportunities

1. New Product launches and innovation with changing trends
2. Strong growth Potential in India owing to urbanization
3. Business diversification
4. product diversification

Above we covered the opportunities in Berger Paints SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Berger Paints Threats

1. New entrants in the industry and local companies.
2. Fluctuations in raw material prices
3. Stiff competition

The threats in the SWOT Analysis of Berger Paints are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Berger Paints SWOT analysis.

Continue reading more about the brand/company.

About Berger Paints

The table below gives the brand overview along with its target market, segmentation, positioning & USP

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Berger Paints. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

Continue Reading:

Important Brands:

• Adidas SWOT Analysis
• BMW SWOT Analysis
• Samsung SWOT Analysis
• Nike SWOT Analysis
• Coca Cola SWOT Analysis
• Fedex SWOT Analysis

Sectors:

• Automobiles
• Banking
• Food & Beverages
• FMCG
• Retail
• More Sectors

The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
Edit the brand or add a new one to SWOT Analysis section : Contribute

Share this Page on: