Hebei Iron and Steel SWOT Analysis, USP & Competitors

Posted in Industrial Products and Chemicals, Total Reads: 1454
Advertisements

SWOT Analysis of Hebei Iron and Steel with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Hebei Iron and Steel

Parent Company

Hebei Steel group

Category

Iron & Steel

Sector

Industrial products

Tagline/ Slogan

-

USP

The Hebei Group is one of the largest steelmaker in the world

STP

Segment

boron steel rod, quake-resistant steel bar, heavy and wide plates, seamless steel tubes and pipes

Target Group

Major oil companies, national oil companies, electric power companies, automotive and construction equipment manufacturers

Positioning

China's top steel maker by output

SWOT Analysis

Strengths

1. Hebei plans to invest for a stake in Canada's Alderon and a interest in Alderon's principal mining asset known as the Kami project

2. Employs around 1,20,000 employees

3. Have the world-class technological capabilities and product line-up

4. Consolidation of both raw material purchasing and finance has been completed

5. Strong reputation and operational activities

Weaknesses

1. Conflicts in the subsidiaries & need to take into account each company’s interest

2. Dependence on foreign exchange rates and more competition means limited market share

Opportunities

1. The provincial government will soon work out supportive policies to help the group expand business

2. Enhance technological superiority

3. Attain cost competitiveness so as to be superior to rivals in the world

4. Seek greater synergies between steel and non-steel businesses

Threats

1. Overseas market environment is tough because of the ongoing

weakness in the steel sheet market

2. Global recession, weakening of global steel demand

3. Post integration management problems with subsidiaries companies

4. Governmental and environmental regulations

Competition

Competitors

1. JFE Holdings

2. Kobe Steel Ltd

3. POSCO

4. Baosteel group corporation
5. ArcelorMittal
6. Anshan Iron & Steel corporation



Advertisements



Looking for More Brands? Search BrandGuide

Edit the Brand or Add a New One : Contribute to BrandGuide

The brandnames and other brand information used in the brandguide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only.
Utmost Care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.


Similar Brands in the same Sector: