Graphite India Ltd SWOT Analysis, USP & Competitors

Posted in Industrial Products and Chemicals, Total Reads: 1223
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SWOT Analysis of Graphite India Ltd with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Graphite India Ltd

Parent Company

Graphite India

Category

Electrical Equipment

Sector

Industrial Products

Tagline/ Slogan

-

USP

World’s largest graphite electrode producer by capacity

STP

Segment

Graphite electrodes, graphite and carbon products, Calcined Petroleum Coke, Glass reinforced pipes, Impervious Graphite Equipment

Target Group

Power Generation companies and power plants, Construction companies, steel producers, steel mills

Positioning

A leading manufacturer of Carbon and Graphite products with a beliefof protecting the environment as an essential element of their operations

SWOT Analysis

Strengths

1. Widely distributed customers all over the world from fifty countries

2. Industrial leader in graphite electrodes and products

3. Significant CSR activities and high investor confidence has given it a good brand recognition

4. Forty years of expertise and is globally competitive

5. Has continuous increase in its sales with constant increase

6. Low cost and high quality manufacturing base

Weaknesses

1.Low investments in technological up gradations

2. Lack of effective Employee health protection programs

Opportunities

1. Margin enhancement through operational efficiencies and cost optimization

2. Low cost capacity expansions

3. Increasing its product basket with related industrial products

4. Expanding globally with alliances

Threats

1.Global steel industry continues to remain under pressure

2. Growth stagnation

3. Competition from the foreign companies

4. Slowdown of economy

Competition

Competitors

1.Bobshell Electrodes Ltd.
2.HEG Ltd.
3.Panasonic Carbon India Co. Ltd.

4. Rasi Electrodes Ltd.


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