Bayer Group SWOT Analysis, USP & Competitors

Posted in Industrial Products and Chemicals, Total Reads: 4603
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SWOT Analysis of Bayer Group with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Bayer Group

Parent Company

Bayer group

Category

Diversified Chemical

Sector

Industrial products

Tagline/ Slogan

Science for a better life

USP

Innovative pharmaceutical products like genetically engineered product

STP

Segment

Health Care segment, Agriculture, Polymers and Chemicals segments

Target Group

Analgesics, cardiovascular risk prevention, cough & cold, dermatology, gastrointestinal and nutritionals health care, animal health care, Seed treatment and pest prevention

Positioning

Worldwide leading position in therapeutic drugs area

SWOT Analysis

Strengths

1. Comprehensive portfolio of chemical, material science, healthcare and agricultural products

2. Bayer remains vastly dominant in pediatric vitamins and dietary supplements with 25% value share

3. Diversified supply process in conjunction with long-term supply agreements minimize the company’s exposure to production process risk

4. Presence in diversified streams offers protection against demand fluctuations

5. Strong brand presence in the industry and strong financials

Weaknesses

1. Allegations against the group on price fixing has tarnished the brand image

2. Shown in bad light over patent infringements and lawsuits

3. Biotech products segment affected by risk due to highly complex manufacturing process

Opportunities

1. High potential drugs like Xarelto, Stivarga, Eylea, Xofigo &Riociguat

2. Joint ventures and acquisitions will increase market presence

3. Growing demand in crop industry

Threats

1. Weak global economy and problems in pharmaceutical industries can hamper growth

2. Bayer's revenue growth may be impacted negatively by Regulatory controls on pharmaceutical product prices

3. Low cost substitutes

Competition

Competitors

1. GlaxoSmithKline Plc.

2. Johnson & Johnson

3. Abbott Laboratories

4. Novartis AG

5. Pfizer Inc.



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