Bayer SWOT Analysis
Bayer is one of the leading brands in the industrial products and chemicals sector. Bayer SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Bayer:
Quick Glance:
Bayer Strengths
- Comprehensive portfolio of chemical, material science, healthcare and agricultural products
- Bayer remains vastly dominant in pediatric vitamins and dietary supplements with 25% value share
- Diversified supply process in conjunction with long-term supply agreements minimize the company’s exposure to production process risk
- Presence in diversified streams offers protection against demand fluctuations
- Strong brand presence in the industry and strong financials
Above are the strengths in the SWOT Analysis of Bayer. The strengths of Bayer looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Bayer Weaknesses
- Allegations against the group on price fixing has tarnished the brand image
- Shown in bad light over patent infringements and lawsuits
- Biotech products segment affected by risk due to highly complex manufacturing process
These were the weaknesses in the Bayer SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
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Bayer Opportunities
- High potential drugs like Xarelto, Stivarga, Eylea, Xofigo &Riociguat
- Joint ventures and acquisitions will increase market presence
- Growing demand in crop industry
Above we covered the opportunities in Bayer SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Bayer Threats
- Weak global economy and problems in pharmaceutical industries can hamper growth
- Bayer's revenue growth may be impacted negatively by Regulatory controls on pharmaceutical product prices
- Low cost substitutes
The threats in the SWOT Analysis of Bayer are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the Bayer SWOT analysis.
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About Bayer
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Bayer Overview | |
|---|---|
| Parent Company |
Bayer group |
| Category |
Diversified Chemical |
| Sector | |
| Tagline/ Slogan |
Science for a better life |
| USP |
Innovative pharmaceutical products like genetically engineered product |
| Bayer STP | |
| Segmentation |
Health Care segment, Agriculture, Polymers and Chemicals segments |
| Target Market |
Analgesics, cardiovascular risk prevention, cough & cold, dermatology, gastrointestinal and nutritionals health care, animal health care, Seed treatment and pest prevention |
| Positioning |
Worldwide leading position in therapeutic drugs area |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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