Dow Chemical SWOT Analysis
Dow Chemical is one of the leading brands in the industrial products and chemicals sector. Dow Chemical SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Dow Chemical:
Quick Glance:
Dow Chemical Strengths
- Dow has diversified portfolio of specialty chemical, advanced materials, agro sciences and plastics businesses
- A broad range of technology-based products and solutions to customers in approximately 160 countries
- Vertically integrated manufacturing operations across the globe
- Strategic joint ventures helping Dow in enhancing its product portfolio
- Its wide product portfolio includes Chemicals, plastics, performance chemicals, catalysts, coatings, crop technology, crude oil and natural gas
- Over 40,000 people worldwide form its workforce
- Major collaborations like Lab Safety Academy, Nature Conservacy etc add to CSR activities
Above are the strengths in the SWOT Analysis of Dow Chemical. The strengths of Dow Chemical looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Dow Chemical Weaknesses
- Increased risk due to over reliance on suppliers
- Legal issues and lawsuits resulted in tarnishing brand image and had financial implications
- Credibility tarnished due to espionage allegations
These were the weaknesses in the Dow Chemical SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Dow Chemical Opportunities
- Expansion of polyolefin encapsulate films capacity
- Can leverage on their Global Leadership in Innovation Performance
- Increased demand of renewable energy generation and conservation, and increasing agricultural productivity
- Divesting non-core assets likely to help the company accelerate its value creation
Above we covered the opportunities in Dow Chemical SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Dow Chemical Threats
- Revenue decline along with high sensitivity to weakening economic conditions
- Environment compliance costs could affect margins
- Intense competition may have a negative impact on the company's results of operations
The threats in the SWOT Analysis of Dow Chemical are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Dow Chemical SWOT analysis.
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About Dow Chemical
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Dow Chemical Overview | |
|---|---|
| Parent Company |
The Dow Chemical Company |
| Category |
Diversified Chemical |
| Sector | |
| Tagline/ Slogan |
Better living through chemistry |
| USP |
Innovative solutionism |
| Dow Chemical STP | |
| Segmentation |
Health and nutrition and consumer segments |
| Target Market |
Agricultural needs, energy sector needs, personal care, home needs and personal electronics |
| Positioning |
Building Value Through Cost Rigor and Discipline |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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