E.I. du Pont de Nemours SWOT Analysis, USP & Competitors

Posted in Industrial Products and Chemicals, Total Reads: 1496
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SWOT Analysis of E.I. du Pont de Nemours with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

E.I. du Pont de Nemours 

Parent Company

E.I. du Pont de Nemours and Company

Category

Diversified Chemical

Sector

Industrial products

Tagline/ Slogan

Better things for better living through chemistry

USP

Leader in the high value science driven segment

STP

Segment

Nutritional health and food markets, automotive markets and photovoltaic market

Target Group

Health care consumers, consumer market and automotive manufacturing industries

Positioning

Create impact through deep expertise in material science

SWOT Analysis

Strengths

1. Holds leadership position in the world chemical market by breakthrough innovations

2. R&D investments are high and spread globally

3. Presence in wide variety of chemical markets mitigating the risk associated with the industry

4. Strong orientation towards environmental protection programs that reduces degrading environment in the future

Weaknesses

1. Several liabilities slowing down progress

2. Bogged by the high restrictions on environmental liabilities

3. Involved in a price fixing allegation by the retailers that tarnished its brand image

Opportunities

1. Presence in the photovoltaic cells sector which is facing a exponential increase in demand due to the alternate energy requirements

2. Expanding presence in food and agriculture industry

3. Strength in biomass and bioenergy production

Threats

1. Threatened by debts due to the decreasing profit margin

2. Fraudulent and fake replacements threatens DuPont’s business

3. Petrochemicals industry threatened by U.S. rivals seeking to get wider range of raw materials out of cheap shale gas to make more plastics, coatings and adhesives

Competition

Competitors

1. Dow chemical company
2. Eastman Chemical Company
3. Monsanto Company
4. RPM International Inc
5. Syngenta AG



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