Linde Group SWOT Analysis, USP & Competitors

Posted in Industrial Products and Chemicals, Total Reads: 2017
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SWOT Analysis of Linde Group with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Linde Group

Parent Company

Linde Group

Category

Diversified Chemical

Sector

Industrial Products

Tagline/ Slogan

-

USP

Part of world’s largest industrial gas company

STP

Segment

Fine & specialty chemicals, Base & petrochemicals, Pharma & biotech and Refining

Target Group

Healthcare industry, energy requirements, gas products

Positioning

Cost efficient sustainable solutions to customers

SWOT Analysis

Strengths

1. Offers complete portfolio of industrial and specialty gases and applications to support chemical production processes

2. Focused on innovative solutions engineered to improve safety, enhance quality and reduce environmental impact

3. Experts in Inerting, purging & blanketing

4. Presence in water treatment sector

5. Over 60,000 employees form a huge workforce with expertise for the company

6. Through international collaboration and partnerships, it has its presence in 100 countries

Weaknesses

1. The fluctuation in economic condition affects the industry

2. Production cost affected by the increasing cost of production of industrial gases

3. Growth of the business limited by raising debt

Opportunities

1. Innovations such as alternatives to carcinogenic solvents attracting customers by offering environment friendly solutions

2. To thrive on cost efficient modular and hardware footprints

3. Requirements to meet stringent energy targets by customers

4. Owners of largest helium facility

Threats

1. Increase inclination towards shale gas and by products

2. Threat of further decrease in production margin

3. High levels of sovereign debt worldwide, currency fluctuations

Competition

Competitors

1. Air Liquide SA

2. Air Products and Chemicals, Inc.

3. Airgas, Inc.

4. Praxair, Inc.



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