Shin-Etsu Chemical SWOT Analysis, USP & Competitors

Posted in Industrial Products and Chemicals, Total Reads: 771
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SWOT Analysis of Shin-Etsu Chemical with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Shin-Etsu Chemical

Parent Company

Nagano Prefecture and Niigata Prefecture

Category

Diversified chemicals

Sector

Industrial Products

Tagline/ Slogan

-

USP

Ideas to turn today's dreams into tomorrow's reality

STP

Segment

Poly Vinyl Chloride and Chemicals segment, Silicon , Functional Chemicals  Semiconductor Silicon , Electronic and Functional Materials

Target Group

Chemical industries, electronic goods manufacturing companies

Positioning

Pioneers to bring innovative ideas to market

SWOT Analysis

Strengths

1. Pioneers in many strategic innovations through strong R&D

2. Masked from demand fluctuation due to deep rooted presence in many domains

3. Technology for silicone reflector material for high brightness LEDs giving an advantage on the LED market

4. Venturing into the Global PVC market

5. It has its manufacturing locations in over 14 countries

6. Over 12000 employees form its strong workforce

Weaknesses

1. Present in various business segment that has been fogged down by the economic conditions

2. Silicon industries non performance due to various geographical and locational factors

3. Top line growth of the business affected

Opportunities

1. Pioneer Ultra high capacity LI-ON battery that is the future of smartphone industry

2. Original material development gives the opportunity to capture many new business arenas

3. Thrive on presence in US location advantage in terms of resource availability such as shale gas energy and risk mitigation

4. Can leverage on the acquisitions and Joint Ventures

Threats

1. High risk involved in the manufacturing and usage of earth magnets

2. Japanese roots brings in the threat of natural calamities affecting their operation

3. Consolidation among the competing chemical companies would exert pricing pressures

Competition

Competitors

1. Asahi Kasei Corporation

2. Bayer AG

3. Mitsubishi Chemical Holdings Corporation

4. Sumitomo Chemical Company, Limited



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