SABIC Saudi Basic Industries SWOT Analysis, USP & Competitors

Posted in Industrial Products and Chemicals, Total Reads: 3405
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SWOT Analysis of SABIC Saudi Basic Industries with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

SABIC Saudi Basic Industries

Parent Company

Saudi Basic Industries Corporation (SABIC)

Category

Diversified Chemical

Sector

Industrial products

Tagline/ Slogan

Sharing Our Futures

USP

World’s 2nd largest diversified chemicals company

STP

Segment

Manufacturing companies and industries

Target Group

Consumer good manufactures, Fertilizer manufacturing sector, Automotive, Electronics, Construction, Health care sector and Aircraft manufacturers

Positioning

Meeting the unmet needs of customers through innovation

SWOT Analysis

Strengths

1. World's market leaders in the production of polyethylene, polypropylene and other advanced thermoplastics, glycols, methanol and fertilizers.

2. Comprehensive portfolio of chemical products addressing diverse customer base and global presence in 40 countries

3. Significant research and development with 17 dedicated Technology & Innovation facilities across the globe.

4. Strong Customer Value Enhancement policies through customized process-oriented solutions

5. Nearly 40,000 employees form a part of the workforce

6. Strong backing by the Saudi govt makes it a strong player

Weaknesses

1. Dumping allegations by countries like India, Turkey hamper brand image

2. Turbulent relationship with subsidiaries on Sublicensing overcharging issues

3. Weak supply chain than can affect the efficiency of SABICs network

Opportunities

1. Joint Ventures can help in increasing capacity and meeting demands effectively

2. Leveraging on strong innovation and technological capabilities to improve product portfolio

3. Demand for sustainable innovation in fertilizer business

Threats

1. Environmental liabilities could result in substantial costs and increased potential liabilities

2. Political instability in the Middle East might disrupt operations

3. Intense competition in petrochemical field affecting profitability

Competition

Competitors

1.Reliance Industries Limited

2.Mitsubishi Chemical

3.Lyondell Basell Industries AF S.C.A.

4.Formosa Petrochemical Corporation

5.Braskem SA



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