Asahi Kasei Corporation SWOT Analysis, USP & Competitors

Posted in Industrial Products and Chemicals, Total Reads: 952

SWOT Analysis of Asahi Kasei Corporation with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Asahi Kasei Corporation

Parent Company

Asahi Kasei Corporation


Diversified chemicals


Industrial products

Tagline/ Slogan

Creating the Future with Chemistry


Market leaders with innovative product line



Chemicals, homes, electronics, health care, fibers and construction materials

Target Group

Organic and inorganic industrial chemicals, synthetic resins, synthetic rubber, coating materials, latexes, pharmaceutical, and food additives, explosives, photopolymers, ion-exchange membranes and cling film


Specialized product line capturing market leadership

SWOT Analysis


1. Market leaders in various product segments
2. Wide product portfolio with caters
3. Huge employee base of 25000+ with operations in Japan, China and other countries
4. Company ranks second in the global silicone-modified acrylic latex and PVDC latex market

5. One of the strongrst industry player in Asia


1. Economics sluggishness affected the performance of many business different segments
2. Significant deterioration in terms of trade for monomer products such as acrylonitrile and adipic acid due to high prices for naphtha and other feedstock


1. New annual production capacity of 50,000 tons in Singapore can help the company meet increasing demand
2.  Acetonitrile, a byproduct of acrylonitrile which is used as a solvent caters to the demand of pharmaceutical industry
3.  Acquisition of ZOLL will help the company increase its presence in the global critical care market


1. Stringent containment measures in the health care industry can affect business
2. Fluctuation in the economy and exchange rate affects the company business
3. Volatile crude oil and naphtha prices



1. Kuraray Co., Ltd.

2. Mitsubishi Chemical Corporation

3. Mitsui Chemicals, Inc.

4. Nissan Chemical Industries, Ltd.


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