Nan Ya Plastics SWOT Analysis, USP & Competitors

Posted in Industrial Products and Chemicals, Total Reads: 594

SWOT Analysis of Nan Ya Plastics with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Nan Ya Plastics

Parent Company

Formosa Plastics Group


Diversified chemicals


Industrial products

Tagline/ Slogan



Continuously improving Technology, Quality, Response and Delivery



Petrochemicals and plastics

Target Group

Plastic products, polyester fibers, petrochemical products and electronic materials


World largest secondary plastics manufacture

SWOT Analysis


1. Among the top ten largest private company in terms of market capitalization in Taiwan

2.World largest secondary plastics manufacture
3. Specialists in computer memory chip manufacturing and leading manufacturers of polyester fibers and copper clad laminates for electronic materials in the world
4. Company's leadership position provides it with a competitive edge over its rivals in the marketplace


1.Faced severe repercussions due to violation of environmental issues
2. Stringent environmental laws affecting the cost component of production
3. Penalties arising out of violation of regulations have resulted in erosion of the company’s profits and have affected the company's reputation.


1. Company’s topline growth driven by the exponential growth in chemical industry
2. High potential in electronic equipment’s industry
3. Global textiles, apparel, and luxury goods market also provide great avenues to expand


1. Risk of hike in crude oil price that would affect the raw material supply for the industry
2.  Strong competition from other market players
3. Raising product profit margin is difficult due to competition



1. China Petrochemical Development Corporation

2. Jilin Qifeng Chemical Fiber Co Ltd

3. Lenzing AG


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