Posted in Industrial Products and Chemicals, Total Reads: 645
SWOT Analysis of Nan Ya Plastics with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Nan Ya Plastics
Formosa Plastics Group
Continuously improving Technology, Quality, Response and Delivery
Petrochemicals and plastics
Plastic products, polyester fibers, petrochemical products and electronic materials
World largest secondary plastics manufacture
1. Among the top ten largest private company in terms of market capitalization in Taiwan
2.World largest secondary plastics manufacture 3. Specialists in computer memory chip manufacturing and leading manufacturers of polyester fibers and copper clad laminates for electronic materials in the world 4. Company's leadership position provides it with a competitive edge over its rivals in the marketplace
1.Faced severe repercussions due to violation of environmental issues 2. Stringent environmental laws affecting the cost component of production 3. Penalties arising out of violation of regulations have resulted in erosion of the company’s profits and have affected the company's reputation.
1. Company’s topline growth driven by the exponential growth in chemical industry 2. High potential in electronic equipment’s industry 3. Global textiles, apparel, and luxury goods market also provide great avenues to expand
1. Risk of hike in crude oil price that would affect the raw material supply for the industry 2. Strong competition from other market players 3. Raising product profit margin is difficult due to competition
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