Nan Ya Plastics SWOT Analysis, USP & Competitors

Posted in Industrial Products and Chemicals, Total Reads: 834
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SWOT Analysis of Nan Ya Plastics with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Nan Ya Plastics

Parent Company

Formosa Plastics Group

Category

Diversified chemicals

Sector

Industrial products

Tagline/ Slogan

-

USP

Continuously improving Technology, Quality, Response and Delivery

STP

Segment

Petrochemicals and plastics

Target Group

Plastic products, polyester fibers, petrochemical products and electronic materials

Positioning

World largest secondary plastics manufacture

SWOT Analysis

Strengths

1. Among the top ten largest private company in terms of market capitalization in Taiwan

2.World largest secondary plastics manufacture
3. Specialists in computer memory chip manufacturing and leading manufacturers of polyester fibers and copper clad laminates for electronic materials in the world
4. Company's leadership position provides it with a competitive edge over its rivals in the marketplace

Weaknesses

1.Faced severe repercussions due to violation of environmental issues
2. Stringent environmental laws affecting the cost component of production
3. Penalties arising out of violation of regulations have resulted in erosion of the company’s profits and have affected the company's reputation.

Opportunities

1. Company’s topline growth driven by the exponential growth in chemical industry
2. High potential in electronic equipment’s industry
3. Global textiles, apparel, and luxury goods market also provide great avenues to expand

Threats

1. Risk of hike in crude oil price that would affect the raw material supply for the industry
2.  Strong competition from other market players
3. Raising product profit margin is difficult due to competition

Competition

Competitors

1. China Petrochemical Development Corporation

2. Jilin Qifeng Chemical Fiber Co Ltd

3. Lenzing AG


The table above concludes the Nan Ya Plastics SWOT analysis along with its marketing strategy and brand parameters.

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