Royal DSM SWOT Analysis, USP & Competitors

Posted in Industrial Products and Chemicals, Total Reads: 3213
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SWOT Analysis of Royal DSM with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Royal DSM

Parent Company

Koninklijke DSM

Category

Diversified chemicals

Sector

Industrial products

Tagline/ Slogan

Bright Science, Brighter Living

USP

Custom contract manufacturing and development services

STP

Segment

Nutrition, performance materials, polymer intermediates, pharma, and innovation center

Target Group

Human and animal nutrition and health, personal care, pharmaceuticals and automotive

Positioning

Value adding product manufacturers

SWOT Analysis

Strengths

1. High customer orientation by providing provides custom chemical manufacturing services for complex registered intermediates and active pharmaceutical ingredients
2. Well-established global presence through presence in Europe, Asia, the Americas and other part of world
3. Wide product portfolio of specialty chemicals catering to nutrition, materials and health sectors
4. Strengthened the business through various inorganic ventures

5. Nearly 23000 people employed with the company

6. Portfolio includes paints, pharma, medical supplies etc

Weaknesses

1. Extensive dependency on the developed market exposes the business to dependency risks
2. Huge market share from specific geographies also weakens the stability of the business at times of catastrophes
3. Reputation tampered by the price fixing claim against the company

Opportunities

1. Acquisitions can help in strengthening the brand in nutrition segment
2. Competency in photovoltaic cells manufacturing can be leveraged to meet surging demand
3. Expanding into Russia will provide greater growth opportunity

Threats

1. Stiff competition reduces the profit margin of the products
2. Decrease trend in revenue of the organization owing to the turbulent economic condition
3. REACH regulation could put pressure on the company's profitability

Competition

Competitors

1. Dr. Reddy's Laboratories Limited

2. Durect Corporation

3. Glanbia plc

4. GlaxoSmithKline Plc

5. Greatbatch, Inc.


The table above concludes the Royal DSM SWOT analysis along with its marketing strategy and brand parameters.

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