Sumitomo Chemical SWOT Analysis, USP & Competitors

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SWOT Analysis of Sumitomo Chemical with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Sumitomo Chemical

Parent Company

Sumitomo Fertilizer Manufacturing

Category

Diversified chemicals

Sector

Industrial products

Tagline/ Slogan

Creative Hybrid Chemistry for a Better Tomorrow

USP

Old company relating to new industrial requirements

STP

Segment

Petrochemicals and plastics, pharmaceuticals, IT-related chemicals, basic chemicals, health and crop sciences

Target Group

Chemicals, resins and polymers, crop protection, electrical power and steam supply, and services for the design, engineering and construction management of chemical plants

Positioning

Major chemical companies that offers unique solutions

SWOT Analysis

Strengths

1. The group has strong operational presence in Asia, the Americas, Europe, Oceania, the Middle East and Africa
2.  Wide business spread and portfolio through 145 subsidiaries and 36 affiliates
3. It wide segments limits the group's exposure to the risks associated with the overdependence on a particular customer segment.
4. 25,000+ employees and expertise make it one of the leading chemical companies of Japan

Weaknesses

1. Patent infringement complaint against the company has strained the image of the company in international arena
2. Affected by the stringent EU norms and regulations
3. Agrochemical industry greatly affected by decreasing demand

Opportunities

1. Increasing infrastructure can offer upper hand in petrochemical industry
2. Strategic acquisitions to enhance the group's crop protection and environmental health chemicals business
3. Profitability likely to be enhanced by ventures into new business

Threats

1. Restructuring of the Japanese chemical industry would exert pricing pressures on the group profits
2. Groups Japan operation affected by the groups Japan operation
3. Industrial turbulence also can affect the groups economic condition

Competition

Competitors

1. Asahi Kasei Corporation

2. Dow Chemical Company, The

3. Mitsubishi Chemical Corporation

4. Mitsui Chemicals, Inc.

5. Nippon Soda Co., Ltd.


The table above concludes the Sumitomo Chemical SWOT analysis along with its marketing and brand parameters.

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