Far Eastern New Century SWOT Analysis, USP & Competitors

Posted in Industrial Products and Chemicals, Total Reads: 962
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SWOT Analysis of Far Eastern New Century with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Far Eastern New Century

Parent Company

Far Eastern Knitting Factory Co., Ltd.

Category

Diversified chemicals

Sector

Industrial products

Tagline/ Slogan

Rethink, Rebuild, Reinvent

USP

Largest producers of polyester polymer and PET resin

STP

Segment

Petrochemical, polyester, Fiber and textile products and land development segments

Target Group

PETs, Polyester, films, semi finished and finished textile goods

Positioning

The most important raw material supplier in PTA industry

SWOT Analysis

Strengths

1.It has a strong employee base of 23,000 people operating out of global locations Taiwan, China, and Vietnam

2. It is one among the Forbes 2000 largest company in the world

3. FENC is the leading producer of polyester also one of the largest producers of polyester polymer and PET resin in the world

4. FENCs operation rate reached great heights, this is much higher than the industry average

Weaknesses

1. FENCs alleged ministerial error made in calculation of the G&A ratio has raised doubts on financial credibility of the organization

2. Imports of certain PET originating in Taiwan are subject to a definitive anti-dumping duty and FENC faces these charges

3. Concentration in only in 3 location which increases risk due to geographic location like China’s growth slowdown, extreme weather events or other natural disasters

Opportunities

1. FENC founded Far Eastern Industries (Yangzhou) Ltd. and Far Eastern Union Petrochemical (Yangzhou) Ltd., via indirect investments and plans to build a new production site for polyester and ethylene glycol which will help it to benefit from increasing demand

2. Innovative thinking and superior technology provides the advantage to bring innovative products to market and create new demand

Threats

1. Soaring oil and electricity prices and rising commodity prices challenges the companies operation

2. Increased manufacturing costs might eat on the profit margin of the company

3. Stringent environment reulations

Competition

Competitors

1. Formosa Taffeta Co Ltd

2. Hyosung Corporation



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