Far Eastern New Century SWOT Analysis, USP & Competitors
Posted in Industrial Products and Chemicals, Total Reads: 1054
SWOT Analysis of Far Eastern New Century with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Far Eastern New Century
Far Eastern Knitting Factory Co., Ltd.
Rethink, Rebuild, Reinvent
Largest producers of polyester polymer and PET resin
Petrochemical, polyester, Fiber and textile products and land development segments
PETs, Polyester, films, semi finished and finished textile goods
The most important raw material supplier in PTA industry
1.It has a strong employee base of 23,000 people operating out of global locations Taiwan, China, and Vietnam
2. It is one among the Forbes 2000 largest company in the world
3. FENC is the leading producer of polyester also one of the largest producers of polyester polymer and PET resin in the world
4. FENCs operation rate reached great heights, this is much higher than the industry average
1. FENCs alleged ministerial error made in calculation of the G&A ratio has raised doubts on financial credibility of the organization
2. Imports of certain PET originating in Taiwan are subject to a definitive anti-dumping duty and FENC faces these charges
3. Concentration in only in 3 location which increases risk due to geographic location like China’s growth slowdown, extreme weather events or other natural disasters
1. FENC founded Far Eastern Industries (Yangzhou) Ltd. and Far Eastern Union Petrochemical (Yangzhou) Ltd., via indirect investments and plans to build a new production site for polyester and ethylene glycol which will help it to benefit from increasing demand
2. Innovative thinking and superior technology provides the advantage to bring innovative products to market and create new demand
1. Soaring oil and electricity prices and rising commodity prices challenges the companies operation
2. Increased manufacturing costs might eat on the profit margin of the company
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