Petro Rabigh SWOT Analysis, USP & Competitors

Posted in Industrial Products and Chemicals, Total Reads: 1031
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SWOT Analysis of Petro Rabigh with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Petro Rabigh

Parent Company

Joint venture between Saudi Aramco and Sumitomo Chemical

Category

Diversified chemicals

Sector

Industrial products

Tagline/ Slogan

-

USP

Specialists in petrochemical and refinery products

STP

Segment

Refining division and Petro chemical division

Target Group

Polymer, monomer, gasoline, naphtha, jet fuel, diesel and fuel oil and refined products industrial requirements

Positioning

High and quality, attractively priced products

SWOT Analysis

Strengths

1. Formed out of joint venture, hence has the best practices from both the organization has been incorporated

2. Petro Rabigh is not the only petrochemical company operating out of Saudi Arabia

3. The availability of large committed and stable volumes of feedstock, release Petro Rabigh from the supply pressures faced by other companies

4. World-leading technological know-how and 95 years of experience in the global marketing of chemical products

5. It produces naptha, kerosene, gasoline, diesel and other fuels

Weaknesses

1. High dependence on narrow product portfolio involving refining and petro chemical products

2. No global presence limiting the access of the distribution channels

3. Petro Rabigh starts the termination of Rabigh Arabian Water and Electricity Limited (RAWEC) Services due to the fluctuating market condition

Opportunities

1. The incorporation of new plant has increased the capability to contribute to the demanding global market

2. High end technology provides opportunity for exponential market capture

3. The industrial park adjacent to the industry complex will drive demand even higher

Threats

1. Threat from globally well established market leaders

2. Stringent environment regulation will posses threat to the industrial operations in future

3. The presence of other global well established players might eat on the profit margin

Competition

Competitors

1. Saudi Basic Industrial Corporation

2. Asahi Kasei

3. Solvay



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