SQM Sociedad Quimica y Minera de Chile SWOT Analysis, USP & Competitors

Posted in Industrial Products and Chemicals, Total Reads: 833
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SWOT Analysis of SQM Sociedad Quimica y Minera de Chile with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

SQM (Sociedad Quimica y Minera de Chile)

Parent Company

Joint venture of Compania Salitrera Anglo Lautaro S.A. (Anglo Lautaro) and Corporacion de Fomento de la Produccion (Corfo)

Category

Diversified chemicals

Sector

Industrial products

Tagline/ Slogan

The world wide business formula

USP

Major potash producers

STP

Segment

Specialty Plant Nutrition, Iodine and derivatives, Lithium and derivatives, Industrial Chemicals and Potassium

Target Group

Fertigation application, organic farming, plant nutrition supplement and lithium derivatives

Positioning

Offering flexible and diverse valued products

SWOT Analysis

Strengths

1. SQM has wide global presence and operates in the North America, Asia and Oceania, Europe, Latin America and Caribbean, and Africa and Middle East regions

2. The company's products are sold in over 100 countries through its worldwide distribution network

3. The company has shown a positive growth in financial position despite of the fluctuating economic condition

4. Leading position at worldwide level in specialty plant nutrition

5. Has nearly 5000 people working for the company

6. The company has its own railwayway network carrying tonnes of finished products and ores

Weaknesses

1. Affected by the drop in business demand in the Syria

2. Alleged involving in less than fair value sale in order to boost the inflow for business from exports

3. Markets for iodine tend to be long-established and mature so show low demand increase

Opportunities

1. Focus on investment and expansion will enable the company to cater to the increasing demands

2. Long term goals with sustainable goals positions the brand at a advantage in the environmental scenario

3. Strong global network can be utilized to improve the market share in export

Threats

1.Threatened by the growing market leaders in the fertilizer and nutrition industries

2. Scarce raw material availability

3. Increase in anufacturing expenses due to speciality manufacturing requirements

Competition

Competitors

1. Potash Corporation of Saskatchewan Inc

2. Lofina Iodine

3. Armand company



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