Arkema SWOT Analysis
Arkema is one of the leading brands in the industrial products and chemicals sector. Arkema SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Arkema:
Quick Glance:
Arkema Strengths
- Arkema has strong global presence with 90 production sites in Asia, North Maerica, Europe and other locations
- Employs 1,200 researchers and nearly 14000 employees with €150 million dedicated every year to R&D
- Arkema has Complementary business segments and balanced geographical coverage and targets sustainable development innovations
- World no.1 to no.4 on majority of the portfolio
- Its subsidiary brands are Alphacan, Altuglas International, Arkema Inc., Ceca, Coatex, MLPC International, Oxford Performance Materials and Resinoplast
Above are the strengths in the SWOT Analysis of Arkema. The strengths of Arkema looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Arkema Weaknesses
- Reputation tarnished by Klesch’s allegation on the terms of the divestment by Arkema of the Vinyl Products segment
- Honeywell sued Arkema for infringement one of its European patents to refrigerant compounds
- The company has suffered a loss owing to the fluctuating financial situations
These were the weaknesses in the Arkema SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Arkema Opportunities
- Increased presence in the emerging markets and targeted acquisitions can facilitate business expansion
- Can leverage on the fact that there are few players on the world markets in specialty chemical segment
- Arkema’s financial resources and financial structure will enable it to continue its development through external growth
- The Arkema group plans to generate more revenues through higher growth regions
Above we covered the opportunities in Arkema SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Arkema Threats
- Threatened by the increasing raw material cost associated with the industry
- Due to diverse global presence , patents and laws of different global location can be a threat to the smooth functioning of the business
The threats in the SWOT Analysis of Arkema are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Arkema SWOT analysis.
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About Arkema
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Arkema Overview | |
|---|---|
| Parent Company |
ATO Chimie |
| Category |
Industrial Products |
| Sector | |
| Tagline/ Slogan |
Innovative Chemistry |
| USP |
France’s leading chemicals producer |
| Arkema STP | |
| Segmentation |
Industrial chemicals and performance products. |
| Target Market |
Industries including agriculture, refrigeration, automotive, chemicals and processing, coatings, construction, consumer goods, electrical and electronics, solvents and aerosols, hygiene and beauty, oil and gas, and packaging |
| Positioning |
Market leaders in most of the products offered |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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