OCI Company SWOT Analysis, USP & Competitors

Posted in Industrial Products and Chemicals, Total Reads: 2327
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SWOT Analysis of OCI Company with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

OCI Company

Parent Company

Oriental Chemical Industries

Category

Industrial products

Sector

Diversified chemicals

Tagline/ Slogan

Promoting a healthy nuclear industry

USP

Industry leader in the production of soda ash, sodium percarbonate and hydrogen peroxide

STP

Segment

Renewable energy materials, inorganic chemicals, petro and coal chemicals, fine chemicals, insulation and sapphire ingot

Target Group

Detergent, oxygen generating agent, wastewater treatment agent, water pipe and medical instruments cleansers manufacturers and pharmaceutical industry

Positioning

Safest, most efficient provider of inorganic chemical solutions

SWOT Analysis

Strengths

1. Specialist manufacture of dyes and pigments has constantly been supplying products that respond to the needs of the times

2. High quality, environmentally friendly products

3. Significant commitment to safety, technological improvements and unparalleled customer support

4. Out standing research and development capability has produced many new products and a large number of those products still maintain a significant market share internationally

5. One of the most prominent green energy and chemical companies in Korea

Weaknesses

1. Solar business segment is affected due to the dip in the segment

2. Heavy inventory requirement of the industry and The company has faced a dip in operational profit and profit margin due to the fluctuating economic condition

Opportunities

1. Increasing market for chemical reagents and agrochemicals can be used by the chemical division

2. Medical ingredients supply for the pharmaceutical industry can be increased

3. Trading business, which is involved in the manufacture of glacial acetic acid can be leveraged to expand

4. Rising demand for LED products

Threats

1. Dealing with high risk chemicals will increase the operation risk associated with the company

2. Increase in competition can lead to decrease in profit margin for the company

3. Further stringent environmental laws in future such as REACH can be a threat to chemical manufacturing

Competition

Competitors

1. Hanwha Chemical Corporation

2. LG Chem, Ltd.

3. Samsung Group



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