Saudi Kayan Petrochemical SWOT Analysis, USP & Competitors

Posted in Industrial Products and Chemicals, Total Reads: 952
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SWOT Analysis of Saudi Kayan Petrochemical with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Saudi Kayan Petrochemical

Parent Company

Partnership between Saudi Basic industries Corp. and AlKayan Petrochemical Company

Category

Industrial Products

Sector

Diversified chemicals

Tagline/ Slogan

Chemistry that matters

USP

Largest petrochemical complex in the world

STP

Segment

Petrochemical products

Target Group

Manufacturing requiring Ethylene, propylene and derivatives, as well as downstream products including aminoethanols, aminomethyls

Positioning

Leading manufacturer of basic and value added petrochemical products

SWOT Analysis

Strengths

1. Has commenced production of some specialized chemicals produced for the first time in Saudi Arabia such as Ethanolamines (MEA, DEA & TEA), Ethoxylates, Phenol, Cumene and Polycarbonate

2. Supplier of outstanding quality products

3. Strategic joint venture between Saudi Kayan, Sadara Chemical and the Saudi Acrylic Acid Company, and SABIC has helped the company to improve product portfolio

4. Strong policies that strives to prevent all process and non-process related incidents to employees

Weaknesses

1. High price pressure due to Rising competition and the threat of higher costs at Saudi

2. Slowing global economy has also squeezed the earnings derived from petrochemicals segment

3. Less incentive for energy majors to make the sizeable investments needed to bring gas fields on-line and develop the infrastructure

Opportunities

1. Ethanolamines, Phenol, Cumene and Polycarbonate provide wide web of opportunities for the downstream industries penetration

2. New acquisitions and joint ventures can assist in establishing and spreading the business segment base of the company

3. Global expansion especially in emerging economies can boost the companys future

Threats

1. The vast new shale gas reserves come on-line in the US and elsewhere erodes the scope of expansion

2. Saudi government lifting its base rate for gas would raise costs for petrochemical companies

3. Gas supplies may not be sufficient in the long term to feed the expanding petrochemicals industry

Competition

Competitors

1. Sahara Petrochemical Company

2. Yanbu National Petrochemicals Company



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