Teijin SWOT Analysis, USP & Competitors

Posted in Industrial Products and Chemicals, Total Reads: 940
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SWOT Analysis of Teijin with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Teijin

Parent Company

Teikoku Rayon

Category

Industrial products

Sector

Diversified chemicals

Tagline/ Slogan

Human Chemistry, human solutions

USP

Providers of sustainable transportation

STP

Segment

Films and plastics; pharmaceuticals and home healthcare; high-performance fibers; and polyester fibers

Target Group

Films and resins for various industrial application, apparel industry, aramid fibers, carbon fibers, composites and pharmacy industries

Positioning

Technological innovators in Green Chemistry, Healthcare, and overlapping domains

SWOT Analysis

Strengths

1. Comprehensive portfolio of products catering to customers in various industries

2. The company's international operations is expanded with strategic joint venture such as the JV with DuPont

3. Balanced revenue mix from various business segments

4. Agreement with the China Chemical Fibers Association to enter into a comprehensive alliance

5. The company has a strong workforce of over 15,000 employees

Weaknesses

1. Focus of business in Japan increases the concentration risk and limited market share

2. Being a country prone to natural disasters, the company's high dependence on Japan exposes it to risks associated with market

Opportunities

1. Revenue from the pharmaceutical business can be boosted with introducing new product line

2. Expanding demand for carbon fiber composites due to high demand

3. Joint ventures likely to strengthen Teijin's product portfolio

Threats

1. Pressure on the pricing of products due to the consolidation by chemical companies

2. Natural disasters could affect the company's operations

3. Drug price revisions in Japan could affect the company's revenue growth

Competition

Competitors

1. Dow Chemical Company

2. Kaneka Corporation

3. Sanofi SA

4. Toray Industries, Inc.



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