Chemplast Sanmar Ltd SWOT Analysis, USP & Competitors

Posted in Industrial Products and Chemicals, Total Reads: 1087
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SWOT Analysis of Chemplast Sanmar Ltd with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Chemplast Sanmar Ltd

Parent Company

The Sanmar Group

Category

Industrial Products

Sector

Diversified chemicals

Tagline/ Slogan

Where Integrity Meets Excellence

USP

Forward and backward integration

STP

Segment

Chemicals, and operates through two divisions: PVC and chlorochemicals.

Target Group

Caustic soda, chloromethane products, silicon wafers and refrigerant gas, ethylene and coastal shipment of caustic soda for both domestic and export markets

Positioning

Highly integrated manufacturing process producing quality products

SWOT Analysis

Strengths

1. Successful joint venture relationships with leading international partners has helped in strengthening hold in the business

2. Chemplast Sanmar pioneered the concept of Zero Liquid Discharge providing a strong green background for the company

3. Corporate Social Responsibility  is embedded in all including client services, employee relations, community and societal links

4. Major in manufacturer of PVC resins, Caustic Soda, Chlorochemicals, Refrigerant gas and Industrial Salt

5. Manufacturing units present across India and has presence in over 25 businesses

Weaknesses

1.  Lack of strong global presence of the operating facilities

2. Increase in completion and consolidation in the business has resulted in reduction of profit margin in the business

Opportunities

1. Development of environment-friendly production processes has reduced the consumption of valuable natural resources

2. Chemplast with one of the most integrated chemical plants in the India with a closed manufacturing loop has capability to cater to the growing demands

Threats

1. Power-intensive electrolysis process of manufacturing chlorine provides the risk of safety as well as puts forth huge energy requirement

2. Chemplast Sanmar plans delisting on adverse business condition

3. Threat due to geographic concentration of production

Competition

Competitors

1. Finolex

2. Bayer AG

 


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