Hanwha Chemical SWOT Analysis, USP & Competitors

Posted in Industrial Products and Chemicals, Total Reads: 697
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SWOT Analysis of Hanwha Chemical with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Hanwha Chemical

Parent Company

Hanwha Petrochemical

Category

Industrial Products

Sector

Diversified chemicals

Tagline/ Slogan

-

USP

Pioneers in development of PVC

STP

Segment

Synthetic resins and various petrochemical products

Target Group

Polyethylene (PE), PVC, chlor-alkali (CA), photovoltaic, biopharmaceutical, secondary battery materials and nano material

Positioning

Global chemical leader

SWOT Analysis

Strengths

1. Pioneers and well established in PVC (Polyvinyl Chloride) the widely used plastic material

2. Has strong environment, health and safety management policy

3. Strong R&D, which focuses on developing eco-friendly and value-added products in the existing PO and chemical businesses

4. Strong environmental focused growth model

5. Over 2000 people are employed as a part of its workforce

Weaknesses

1. The economic condition has resulted in the reduction of the operation profit and profit margin

2. The scarcity in raw material for petrochemical industry has resulted in increase in cost incurred by the company

3. Stringent regulation on environmental aspects has also resulted in increase in cost of operation of the company

Opportunities

1. Diversifying the business and expanding the operations abroad ill help in capturing larger market share

2. Additional focus on new growth engines such as solar energy, biopharmaceuticals, secondary batteries and nanotechnology

3. Opportunity to expand wide beyond Asia-Pacific region due to the increasing demand for the products

Threats

1. Risk of Overcapacity in the Asia-Pacific Region as the company operates from Asia – Pacific region exclusively

2. Other risks such as natural calamities associated with geographic concentration

3. Growing completion in the industry is a threat to the companies operation in petrochemical industry

Competition

Competitors

1. LG Chem, Ltd.

2. OCI Company Ltd.

3. Samsung Total Petrochemicals Co., Ltd.



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