Himadri Chemical and Industries SWOT Analysis, USP & Competitors

Posted in Industrial Products and Chemicals, Total Reads: 852
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SWOT Analysis of Himadri Chemical and Industries with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Himadri Chemical and Industries Ltd

Parent Company

Himadri Casting Pvt. Ltd

Category

Industrial Products

Sector

Diversified chemicals

Tagline/ Slogan

Unleash the power of future

USP

India’s largest maker of coal tar pitch

STP

Segment

Coal tar distillation products, carbon black, advanced carbon materials, coal tar-based corrosion protection products, and naphthalene sulphonate

Target Group

Aluminum, steel, automobile, graphite electrode, infrastructure, lithium-ion batteries, and tires and other rubber products industries.

Positioning

Core competence in Carbon products

SWOT Analysis

Strengths

1. Himadri Chemicals has a large portfolio of products catering to the needs of diverse industries and carving for itself a niche in its sector

2. The only integrated complex to manufacture coal tar pitch, chemical oils, carbon black, napthalene, advance carbon, corrosion protection, naphthalene sulphonate, and generate power

3. Credible business model endorsed by the presence of investors like Citi Venture Capital International (CVCI), IFC Washington and Bain Capital

4. Strong environment protection policies such as the company generates clean and green power by using waste gas and through investments in renewable wind energy

5. One of the most prominent brands in India in this industry

Weaknesses

1. Decreasing profit margin in the industry due to the increase in completion and collaboration

2. The allegation with Coal Tar Refining Company has created some negative impact for the company

Opportunities

1. One of the few global manufacturers of zero quinolene insoluble (QI) pitch, a critical input of graphite electrodes manufacture

2. Increased supply an the consumption of aluminium cater to the increase in products demand in downstream sectors.

3. Middle East, China & India provides proximate demand, low power costs and the easy availability of competitively-priced raw material

Threats

1. Economic turbulence may affect the functioning of the company in the industry

2. Stringent rules on patents in future may affect the possibility of venturing into new product lines

3. High risk associated with the petro-chemical production industry such as tar

Competition

Competitors

1. Godrej Industries Limited

2. Saudi Kayan Petrochemical



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