Clariant Chemicals India SWOT Analysis, USP & Competitors

Posted in Industrial Products and Chemicals, Total Reads: 1222

SWOT Analysis of Clariant Chemicals India with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Clariant Chemicals India

Parent Company

Sandoz Productose


Industrial Products


Diversified chemicals

Tagline/ Slogan



Delivers satisfying and effective solutions



Pigments and colors, and dyes and specialty chemicals

Target Group

Additives; catalysts; detergents and intermediates; functional materials; industrial and consumer specialties; leather services; masterbatches; oil and mining services; and pigments.


Chemical solution providers

SWOT Analysis


1. Company remains a zero debt company with no long-term borrowing

2. Major supplier of products for functional effects in plastics, coatings and printing inks in India

3. Company's functional materials business offers products and solutions for a wide variety of industries such as the edible oil, foundry, pharmaceuticals, logistics, and water treatment industries

4. Clariant is a global leader in masterbatches for color, additive concentrate and innovative performance solutions for plastics.

5. In India, it is one of the largest producer of Pigments, Textile Chemicals & Leather Chemicals


1. The company divested its Diketene and Intermediate business

2. Primarily operates out of India and thus subjected to the risk of geographic concentration of operation


1. High product innovation possible through the researches and innovations at Consumer care laboratory

2. They are engaged in engaged in providing pigments, leather chemicals and biocides for paints which has an increasing demand

3. Crop protection laboratory can contribute greatly to the growth of agribusiness which is the highest potential business in India


1. Threatened by the slowdown in global economic growth and the recessionary economic conditions that is affecting the diversified chemical sector

2.  The ongoing litigations affect the growth of the company and its expansion plan

3. The single location operation also increases the instability at the times financial turbulence



1. Sudarshan Chemical Industries Ltd

2. Pidilite Industries



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