English Indian Clays SWOT Analysis, USP & Competitors

Posted in Industrial Products and Chemicals, Total Reads: 739
Advertisements

SWOT Analysis of English Indian Clays with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

English Indian Clays Ltd

Parent Company

DBH International

Category

Industrial Products

Sector

Diversified chemicals

Tagline/ Slogan

-

USP

Market leaders in Clay & Starch

STP

Segment

Clay & Starch segments

Target Group

Hydrous clays, calcined clays, modified starches and Syrups

Positioning

Specialized service providers for each business

SWOT Analysis

Strengths

1. One of the most prominent chemicals company in India

2. The Company continued to pursue its agenda on social responsibility with robust plans

3. Various energy conservation measures have been implemented and being implemented, to mitigate the impact of the rising energy cost.

4.Strong R&D focused on developing new products and improvement projects

Weaknesses

1. The margins reduced very significantly due to high spurt in prices of raw material (Corn) which could not be passed on due to the depressed off-take from the paper and other industry segments

2. The growth in manufacturing slowed down significantly. The industry segments of concern to EICL that were impacted adversely

3. The plant at Kollam, acquired from Wolkem, has been found to be unviable due to various external and internal factors

Opportunities

1. The macro economic environment has shown some sign of recovery and the market growth forecast has been growing Clays and modified Starches.

2. Various areas of diversification and growth are under study and there are expected to take shape, for following year implementation

3. The commercialization of delaminated Clay products developed by in-house R&D augers well for future growth

Threats

1. There is an increasing competition in Calcined Clay and Value added Clays Business segment from few smaller companies

2. The economic slowdown has resulted in supply exceeding demand in Starch business. Simultaneously, the entry of new players in the Clay market will create further competitive pressure.

3. There is a public hostility associated with mining activity.

Competition

Competitors

1. Hinduja Ventures

2. Nava Bharat Vent

 


Advertisements



Looking for More Brands? Search BrandGuide

Edit the Brand or Add a New One : Contribute to BrandGuide

The brandnames and other brand information used in the brandguide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only.
Utmost Care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.


Similar Brands in the same Sector: