English Indian Clays SWOT Analysis, USP & Competitors

Posted in Industrial Products and Chemicals, Total Reads: 711

SWOT Analysis of English Indian Clays with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

English Indian Clays Ltd

Parent Company

DBH International


Industrial Products


Diversified chemicals

Tagline/ Slogan



Market leaders in Clay & Starch



Clay & Starch segments

Target Group

Hydrous clays, calcined clays, modified starches and Syrups


Specialized service providers for each business

SWOT Analysis


1. One of the most prominent chemicals company in India

2. The Company continued to pursue its agenda on social responsibility with robust plans

3. Various energy conservation measures have been implemented and being implemented, to mitigate the impact of the rising energy cost.

4.Strong R&D focused on developing new products and improvement projects


1. The margins reduced very significantly due to high spurt in prices of raw material (Corn) which could not be passed on due to the depressed off-take from the paper and other industry segments

2. The growth in manufacturing slowed down significantly. The industry segments of concern to EICL that were impacted adversely

3. The plant at Kollam, acquired from Wolkem, has been found to be unviable due to various external and internal factors


1. The macro economic environment has shown some sign of recovery and the market growth forecast has been growing Clays and modified Starches.

2. Various areas of diversification and growth are under study and there are expected to take shape, for following year implementation

3. The commercialization of delaminated Clay products developed by in-house R&D augers well for future growth


1. There is an increasing competition in Calcined Clay and Value added Clays Business segment from few smaller companies

2. The economic slowdown has resulted in supply exceeding demand in Starch business. Simultaneously, the entry of new players in the Clay market will create further competitive pressure.

3. There is a public hostility associated with mining activity.



1. Hinduja Ventures

2. Nava Bharat Vent



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