Foseco India SWOT Analysis, USP & Competitors

Posted in Industrial Products and Chemicals, Total Reads: 1132
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SWOT Analysis of Foseco India with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Foseco India Ltd

Parent Company

Foundry Service Company

Category

Industrial Products

Sector

Diversified chemicals

Tagline/ Slogan

-

USP

Based upon world class proprietary technology

STP

Segment

Binders, coatings, feeding systems, filtration systems, melt shop refractories and metal treatment

Target Group

Supplies consumables and equipment for steel, iron and non ferrous foundries

Positioning

Preferred partner to the foundry industry

SWOT Analysis

Strengths

1. Wide range of products renewed through continual innovation and preferably best-in-class.

2. Intimate knowledge of foundry technology, customers need and processes.

3. Foseco India Limited has established a successful partnership model with its customers

4. They posses a range of hardware and software to optimize product performance and consistency in use.

Weaknesses

1. Highly polluting raw materials and by products has created serious environmental allegations against the organisation

2. The scarce raw material source along with increase in competition has created huge crunch in the operating margin

Opportunities

1. High focus on adding economic value to its customers through improved process capability, casting yield, resource utilization, efficiency and development of new business opportunities

2. Foseco has taken up the objective of reducing the carbon foot print from its operations moving towards higher sustainability goals

3. Foseco India Limited has undertaken Lean as the primary model for its manufacturing operations to reduce resource wastage

Threats

1. High polluting nature of business may attract negative sentiments

2. Highly fluctuating economic condition

3. Increasing cost in the supply and transportation of raw materials

Competition

Competitors

1. Globe speciality metals

2. Elantas black

 


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