IOL Chemicals and Pharmaceuticals SWOT Analysis, USP & Competitors

Posted in Industrial Products and Chemicals, Total Reads: 540
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SWOT Analysis of IOL Chemicals and Pharmaceuticals with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

IOL Chemicals and Pharmaceuticals

Parent Company

IOL Chemicals and Pharmaceuticals

Category

Industrial Products

Sector

Diversified chemicals

Tagline/ Slogan

-

USP

Leading organic chemicals manufacturer and supplier

STP

Segment

Chemicals and drugs

Target Group

Textiles, Pharmaceutical & Packaging industries

Positioning

Unwavering focus on Quality, Commitment & Delivery

SWOT Analysis

Strengths

1. The company has overseas customers from around 45 countries including Bangladesh, Thailand, the UAE, Syria, Singapore, Hong Kong, Pakistan, Egypt, Malaysia, Peru, Brazil, the Philippines, and Jordan

2.  The company has a portfolio of textiles, paints & varnishes, gases, soaps, pharmaceuticals and is one of the most diversified

3. With improvement in production efficiency the company was able to reduce the cost of material consumption

4. It has de- bottlenecked and enhanced its capacities in drug as well as chemical segments

Weaknesses

1. Significant increase in financial cost  due to high cost macro scenario in India and to a lesser extent increase in borrowings.

2. Transport and communications are complex resulting in delays and slow movement of goods.

3. Company is exposed to heavy competition from indigenous as well as foreign players which means less market share

Opportunities

1. Large domestic market, with good potential for growth

2. Major raw material requirements of the industry are produced with in the division itself

3. Huge scope for backward and forward integration of processes

Threats

1. Cost of power & cost of finance in India is very high as compared to prevailing in developed countries.

2. Risk of human capital due to high work for acquisition and retention of right talent is critical to maintain desired operational standards

3. Technological advancement could result in asset obsolescence warranting a high cost of replacement

Competition

Competitors

1. Clariant chemicals

2. Wimco

3.BASF India

 


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