Solar Industries India Ltd SWOT Analysis, USP & Competitors

Posted in Industrial Products and Chemicals, Total Reads: 1506
Advertisements

SWOT Analysis of Solar Industries India Ltd with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Solar Industries India Ltd

Parent Company

Solar Group

Category

Industrial Products

Sector

Diversified chemicals

Tagline/ Slogan

-

USP

Leader in the specialized industry of explosives

STP

Segment

Bulk explosives, cartridge explosives, and detonator and detonating fuse, and cast boosters

Target Group

Mining (primarily coal), infrastructure and construction industries

Positioning

Manufacturers of complete range of industrial explosives

SWOT Analysis

Strengths

1. The company operates globally with presence in Africa, Europe, Middle East and South East Asia.

2. Company has both export and import so Company enjoys lower cost of fund by way of export packing credit and buyers credit.

3. The company has collaborated with local players in the African region to set up manufacturing plants in Zambia, Tanzania and Nigeria.

4. The Company plans a phased capex programme that reduces fund cost

Weaknesses

1. India's per capita steel consumption is still less constrained by the lack of infrastructure development, high power cost and non availability of resources

2. Government classified Ammonium Nitrate raw material as an explosive. This classification restricts the imports in bulk quantity and hence limited international trade

Opportunities

1. As a prospering economy, India faces energy insecurity; coal production is expected to grow

2. India's steel production is expected to increase substantially

3. Landed cost of imported AN has gone up, which is boosting domestic availability of AN. This will help the Company to reduce its inventory and dependency on imports

Threats

1. Great risk associated with handling and manufacturing of explosives

2. Cost requirements due to the stringent rules and regulations governing the safety industry

3. Non availability of raw material due to the nature of raw materials such as AN

Competition

Competitors

1. Castrol India

2. Pidilite Industries

3. Elantas beck

 


Advertisements



Looking for More Brands? Search BrandGuide

Edit the Brand or Add a New One : Contribute to BrandGuide

The brandnames and other brand information used in the brandguide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only.
Utmost Care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.


Similar Brands in the same Sector: