Uflex Ltd - Flex Industries SWOT Analysis, USP & Competitors

Posted in Industrial Products and Chemicals, Total Reads: 1647

SWOT Analysis of Uflex Ltd - Flex Industries with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Uflex Ltd - Flex Industries

Parent Company

Flex Industries


Industrial Products


Diversified chemicals

Tagline/ Slogan

With you from dawn to dusk


Total flexing packaging solutions



Films, engineering, holography, converting, cylinder and chemical

Target Group

BOPET, BOPP,CPP, coated films, laminates, pouches, holographic films gravure cylinders, inks and adhesives


Leaders in polymer technology products

SWOT Analysis


1. The company has strong global presence and operates in India, the UAE, Mexico, Egypt, Poland, the US, the UK, Mauritius and Singapore.

2. Provides technical know-how and is the trend-setter in the flexible packaging industry

3. They have a strong employee base of about 5000 people

4. First to come up with advanced products that cater to the changing demands of the packaging industry


1. Decrease in operating profit due to the turbulent economic conditions

2. Scarcity and availability of raw material for the business is a concern

3.Increasing volatility has affected the robust business structure


1. High demand in the segment of flexible packaging with the developments in SCM

2. Rapid increase in propagation of polymer based technology products

3. Innovation in flexibility of the product makes in compatible for new demands in industry


1. High competition can lead to further decrease in the profit margin of the company

2. Stringent environment rules can restrict the growth avenues

3. Huge risk associated with the high concentration in polymers



1. Jhaveri Flexo India Ltd

2. Paper Products Ltd

3. SRF Ltd



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