Uflex Ltd - Flex Industries SWOT Analysis, USP & Competitors

Posted in Industrial Products and Chemicals, Total Reads: 1705
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SWOT Analysis of Uflex Ltd - Flex Industries with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Uflex Ltd - Flex Industries

Parent Company

Flex Industries

Category

Industrial Products

Sector

Diversified chemicals

Tagline/ Slogan

With you from dawn to dusk

USP

Total flexing packaging solutions

STP

Segment

Films, engineering, holography, converting, cylinder and chemical

Target Group

BOPET, BOPP,CPP, coated films, laminates, pouches, holographic films gravure cylinders, inks and adhesives

Positioning

Leaders in polymer technology products

SWOT Analysis

Strengths

1. The company has strong global presence and operates in India, the UAE, Mexico, Egypt, Poland, the US, the UK, Mauritius and Singapore.

2. Provides technical know-how and is the trend-setter in the flexible packaging industry

3. They have a strong employee base of about 5000 people

4. First to come up with advanced products that cater to the changing demands of the packaging industry

Weaknesses

1. Decrease in operating profit due to the turbulent economic conditions

2. Scarcity and availability of raw material for the business is a concern

3.Increasing volatility has affected the robust business structure

Opportunities

1. High demand in the segment of flexible packaging with the developments in SCM

2. Rapid increase in propagation of polymer based technology products

3. Innovation in flexibility of the product makes in compatible for new demands in industry

Threats

1. High competition can lead to further decrease in the profit margin of the company

2. Stringent environment rules can restrict the growth avenues

3. Huge risk associated with the high concentration in polymers

Competition

Competitors

1. Jhaveri Flexo India Ltd

2. Paper Products Ltd

3. SRF Ltd

 


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