Prior Scientific SWOT Analysis, USP & Competitors

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SWOT Analysis of Prior Scientific with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Prior Scientific

Parent Company

Prior Scientific

Category

Precision optical instruments

Sector

Scientific instruments

Tagline/ Slogan

Precision in Motion

USP

Unmatched quality and flawless instrument manufacturer

STP

Segment

Industrial scientific equipment

Target Group

Research, health care, Telecom industry

Positioning

Precision and customized solution provider for scientific equipments

SWOT Analysis

Strengths

1. Has won many awards for its microscopes.
2. Is an ISO 9001, quality managed company.
3. Provides customized solution to its customers.
4. Has all relevant data, manuals, software in website. (which is beneficial and useful to its customers)

5. Has a strong brand name in its industry (since 1919)

6. Product portfolio include motorized microscope stages, laser autofocus systems, fluorescence illumination systems and much more

Weaknesses

1.Has a limited presence worldwide. Only present in majorly 4 countries.
2. Produces premium goods, which may be expensive for smaller companies.
3. Huge investment in R&D may reduce flexibility for Prior Scientific

Opportunities

1. Opportunity in other countries, all across the world.
2. Can enter into consumers market also, allowing a mass market reach.
3. Can tie up with telecom operators for its sale of microscope for optical fiber testing equipment.

Threats

1. High cost of production for Prior may allow other low cost companies to eat Prior’s market share.
2. Threats from renowned brands like Olympus, Nikon, based on their brand equity.

3. Unfavorable market demands and strict govt policies

Competition

Competitors

1.Meiji
2.Zeiss
3.Leica



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