SWOT Analysis of Yatra with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Website-online travel ticket
IT and Technology
Creating Happy travelers
Effective online booking portal due to large contacts with tourism entities
Internet users looking for travel booking
Travelers who use internet for online transactions
Positioned as an effective booking portalproviding hassle free traveling experience
1.Partnerships with reputed and renowned companies
2. Presence in the international business scenario 3. Secure and trusted channel for facilitating payments 4. Provides maximum options in budget hotels, targeting middle class 5. Provides reservation facility for more than 3,800 hotels across 300 cities in India and over 90,000 hotels around the world 6. Salman Khan as Brand Endorser/ Ambassador
1.Unable to attract customers who are not internet savvy 2.Reluctance in customers to avail bookings through online payments
1.Customers currently using traditional methods of bookings 2.Offer better travel packages in line with customer expectation 3.Untapped sections of international tourism market
1. Possible lack of co-ordination with tourism entities 2.Present competitors having substantial market share 3. Newly emerging online booking portals with better offerings
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