Cleartrip SWOT Analysis, USP & Competitors

Posted in IT & Technology, Total Reads: 3529
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SWOT Analysis of Cleartrip with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Cleartrip

Parent Company

Cleartrip Ltd

Category

Website-online travel ticket

Sector

IT and Technology

Tagline/ Slogan

Making travel simple

USP

Effective online booking portal due to large contacts with tourism entities

STP

Segment

Internet users looking for travel booking

Target Group

Travelers who use internet for online transactions

Positioning

Positioned as a very simple and comprehensive online booking portal

SWOT Analysis

Strengths

1. Simple Interface and processes
2. Presence in the international business scenario
3. Good customer support for customers
4. Highly Customer oriented
5. Tieups with airlines, corporates and hotel chains

Weaknesses

1.Unable to attract customers who are not internet savvy
2.Reluctance in customers to avail bookings through online payments
3.Cases of Unsatisfactory customer service in terms of addressing issues

Opportunities

1.Customers currently using traditional methods of bookings
2.Offer better travel packages in line with customer expectation
3.Untapped sections of international tourism market

Threats

1. Possible lack of co-ordination with tourism entities
2.Present competitors having substantial market share
3. Newly emerging online booking portals with better offerings

Competition

Competitors

1. Makemytrip
2.Yatra
3.Travelguru


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