SWOT Analysis of Cleartrip with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Website-online travel ticket
IT and Technology
Making travel simple
Effective online booking portal due to large contacts with tourism entities
Internet users looking for travel booking
Travelers who use internet for online transactions
Positioned as a very simple and comprehensive online booking portal
1. Simple Interface and processes 2. Presence in the international business scenario 3. Good customer support for customers 4. Highly Customer oriented 5. Tieups with airlines, corporates and hotel chains
1.Unable to attract customers who are not internet savvy 2.Reluctance in customers to avail bookings through online payments 3.Cases of Unsatisfactory customer service in terms of addressing issues
1.Customers currently using traditional methods of bookings 2.Offer better travel packages in line with customer expectation 3.Untapped sections of international tourism market
1. Possible lack of co-ordination with tourism entities 2.Present competitors having substantial market share 3. Newly emerging online booking portals with better offerings
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