Makemytrip SWOT Analysis, USP & Competitors

Posted in IT & Technology, Total Reads: 9463
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SWOT Analysis of Makemytrip with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Makemytrip

Parent Company

Makemytrip Limited

Category

Website-online travel ticket

Sector

IT and Technology

Tagline/ Slogan

Memories unlimited

USP

Affiliation with large number of tourism entities leading to easier bookings and effective online booking portal

STP

Segment

Internet users looking for travel booking

Target Group

Travelers who use internet for online transactions

Positioning

Positioned as a trusted online booking portal as well as travelling consultant

SWOT Analysis

Strengths

1.One of the earliest market entrants
2. Presence in the international business scenario
3. Secure and trusted channel for facilitating payments
4. Attractive brand name and convenient website navigation
5. It offers services like International and Domestic Air Tickets, Holiday Packages and Hotels, Domestic Bus and Rail Tickets, Private Car and Taxi Rentals, B2B and Affiliate Services

Weaknesses

1.General Reluctance in customers to use internet for financial transactions like booking tickets online

Opportunities

1.Customers currently using traditional methods of bookings
2.Offer better travel packages in line with customer expectation
3.Untapped sections of international tourism market

Threats

1. Possible lack of co-ordination with tourism entities
2.Present competitors having substantial market share
3. Newly emerging online booking portals with better offerings

Competition

Competitors

1. Yatra
2.Cleartrip
3.Travelguru


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