Makemytrip SWOT Analysis
Makemytrip is one of the leading brands in the IT & Technology sector. Makemytrip SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Makemytrip:
Quick Glance:
Makemytrip Strengths
- One of the earliest market entrants
- Presence in the international business scenario
- Secure and trusted channel for facilitating payments
- Attractive brand name and convenient website navigation
- It offers services like International and Domestic Air Tickets, Holiday Packages and Hotels, Domestic Bus and Rail Tickets, Private Car and Taxi Rentals, B2B and Affiliate Services
Above are the strengths in the SWOT Analysis of Makemytrip. The strengths of Makemytrip looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Makemytrip Weaknesses
- General Reluctance in customers to use internet for financial transactions like booking tickets online
These were the weaknesses in the Makemytrip SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
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Makemytrip Opportunities
- Customers currently using traditional methods of bookings
- Offer better travel packages in line with customer expectation
- Untapped sections of international tourism market
Above we covered the opportunities in Makemytrip SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Makemytrip Threats
- Possible lack of co-ordination with tourism entities
- Present competitors having substantial market share
- Newly emerging online booking portals with better offerings
The threats in the SWOT Analysis of Makemytrip are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the Makemytrip SWOT analysis.
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About Makemytrip
The table below gives the brand overview along with its target market, segmentation, positioning & USP
|
Makemytrip | |
| Parent Company |
Makemytrip Limited |
|---|---|
| Category |
Website-online travel ticket |
| Sector | |
| Tagline/ Slogan |
Memories unlimited |
| USP |
Affiliation with large number of tourism entities leading to easier bookings and effective online booking portal |
| Makemytrip STP | |
| Segmentation |
Internet users looking for travel booking |
| Target Market |
Travelers who use internet for online transactions |
| Positioning |
Positioned as a trusted online booking portal as well as travelling consultant |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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