SWOT Analysis of Makemytrip with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Website-online travel ticket
IT and Technology
Affiliation with large number of tourism entities leading to easier bookings and effective online booking portal
Internet users looking for travel booking
Travelers who use internet for online transactions
Positioned as a trusted online booking portal as well as travelling consultant
1.One of the earliest market entrants 2. Presence in the international business scenario 3. Secure and trusted channel for facilitating payments 4. Attractive brand name and convenient website navigation 5. It offers services like International and Domestic Air Tickets, Holiday Packages and Hotels, Domestic Bus and Rail Tickets, Private Car and Taxi Rentals, B2B and Affiliate Services
1.General Reluctance in customers to use internet for financial transactions like booking tickets online
1.Customers currently using traditional methods of bookings 2.Offer better travel packages in line with customer expectation 3.Untapped sections of international tourism market
1. Possible lack of co-ordination with tourism entities 2.Present competitors having substantial market share 3. Newly emerging online booking portals with better offerings
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