Amdocs SWOT Analysis, USP & Competitors

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SWOT Analysis of Amdocs with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Amdocs

Parent Company

Amdocs

Category

Software and Services

Sector

IT & Technology

Tagline/ Slogan

Embrace Challenge, Experience Success

USP

Customer care and billing

STP

Segment

Customers that require software and services

Target Group

Telecom Firms that have numerous data and require services and support

Positioning

Provider of Customer Experience solutions

SWOT Analysis

Strengths

1. Huge investments in RnD keeps its products competitive and in the forefront experiencing a technology advantage
2. Most of its revenue are from long term contracts ensuring recurring streams of revenue
3. Advanced products and technical expertise

4.Provides service to more than 250 organizations spread across 80 countries

5. Over 20,000+ people are a part of the organization

6. Diversification in telephone and mobile have also boosted the brand’s presence

Weaknesses

1. One-third of company’s revenue is from international operations and hence the forex risk
2. Minimal performance outside the telco market is a concern

Opportunities

1. Acquisitions to expand its service offerings
2.International Markets
3. Emerging cable/broadband market and data related services

Threats

1.Newer technologies 
2. Fragemented market and probability of oracle emerging as a competitor

3. Intense Competition

Competition

Competitors

1. Convergys
2. Oracle
3. SAP



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