Uber SWOT Analysis, USP & Competitors

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SWOT Analysis of Uber with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Uber

Parent Company

UberCab

Category

Service provider for taxi hiring(aggregator)

Sector

Transport & Logistics

Tagline/ Slogan

Where lifestyle meets logistics

USP

Offering seamless travel with the rider walking away after arriving at his destination

STP

Segment

People who mobile from one place to another for any purpose

Target Group

Customers who are in need of cabs instantly & Early and late majority of business professionals

Positioning

Evolving the way the world moves; Making cities more accessible; Bringing people and their cities closer

SWOT Analysis

Strengths

1. Global player with presence in over 50 countries and 200 cities

2. Serves as a market place and hence fixed investment is less

3. Gained a premium brand image especially in developing countries

4. Enhanced user experience & higher customer satisfaction

5. First mover advantage globally

6. Supreme technology with less bugs compared to its competitors

7. High awareness due to excellent advertising and marketing

8.  Deep pockets & hence can burn cash heavily to acquire market share

Weaknesses

1. Drivers are the face of the company and hence their misbehavior directly affects the brand image

2. While the demand is huge, amount of cash burning is huge and monetization is very difficult currently

Opportunities

1. Unorganized market is huge in developing countries and hence huge potential is there

2. Increasing internet penetration & smart phone users

3. Rising disposable income

4. Shifting of consumers towards convenience creates huge demand

Threats

1. Rising competition

2. Presence of many national players

3. Absence of clear government regulations in developing countries

4. Future is unclear due to lack of regulations

5. Customer loyalty is less in this industry

Competition

Competitors

1. Lyft

2. Curb

3. Sidecar

4. Kuaidi Dache

5. Didi Dache

6. Ola cabs

7. Meru cabs



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