OlaCabs SWOT Analysis, USP & Competitors

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SWOT Analysis of OlaCabs with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

OlaCabs

Parent Company

ANI Technologies Pvt Ltd

Category

Service provider for taxi hiring (Aggregator)

Sector

Transport & Logistics

Tagline/ Slogan

Chalo Niklo

USP

Standardized customer experience & Price transparency

STP

Segment

People who mobile from one place to another for any purpose

Target Group

Customers who are in need of cabs instantly

Positioning

Using technology to bring the higher efficiency and customer experience

SWOT Analysis

Strengths

1. First mover advantage as a taxi aggregator in India

2. Acquisition of Taxi For Sure made it No. 1 in India

3. Top of the mind service

4. High awareness due to aggressive TV, online and print media marketing

5.Huge customer base & due to network effect it is increasing

6. Rapid expansion and online application

7. Multiple rounds of VC investments have made the brand financially strong

Weaknesses

1. Drivers are the face of the company and hence their misbehavior directly affects the brand image

2. While the demand is huge, amount of cash burning is huge and monetization is very difficult

Opportunities

1. Unorganized market is huge (~90%) and hence potential is high

2.Increasing internet penetration & smart phone users

3. Rising disposable income

4. Shifting of consumers towards convenience creates huge demand

5. Acquisition of smaller players

Threats

1. Rising competition

2. Uber has deep pocket and hence can burn cash heavily

3. Presence of many national players

4. Absence of clear government regulations in developing countries

5. Future is unclear due to lack of regulations and Customer loyalty is less in this industry

Competition

Competitors

1. Uber Cabs

2. Meru cabs (India)

3. Easycabs

4. Unorganized players (Auto rickshaws/Taxis)

5. Carpooling services

 



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