Yepme SWOT Analysis, USP & Competitors

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SWOT Analysis of Yepme with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Yepme

Parent Company

VAS Data Service Private Ltd

Category

Ecommerce

Sector

Online Retail-Apparel, Footwear and more

Tagline/ Slogan

#freshfashion

USP

Private labels with its unique fashion appeal

STP

Segment

Price sensitive customers who do not have loyalty towards branded products

Target Group

Online users of Tier 2 and 3 cities

Positioning

Fresh fashion at affordable rates

SWOT Analysis

Strengths

1.Sale of private labels improves its margins

2. Its website comes in various languages like hindi, tamil, telegu etc to meet regional needs.

3. Through yepmeworld.com, it has begun the sale of yepme brand outside India.

4.Brand awareness by Indian film stars like Shah Rukh Khan, Farhan Akhtar, Esha Gupta alongwith TVCs, print and online promotion

5. Funding by investors like TCS Capital, JS Capital, Helion Venture Partners etc

6. Huge customer base and strong presence on Social media platforms

7. Sale of products in 1000 cities

Weaknesses

1. Intense competition means low market share growth

2. Online payments still appear vulnerable to a large population hence inability to tap huge e-commerce market

Opportunities

1. Collaboration with offline stores to sell “yepme” brand products.

2. Leveraging their strength to capture a major share of the tier 2 and 3 market

3. Expanding penetration in India as well as global promotion

Threats

1.Competition from the established ecommerce companies who have marketplace models like Jabong, Myntra etc

2. Several product aggregators  like Jungle.com, Yebhi.com gives customer a lot of choices

3. Govt policies and economic fluctuations can affect business operations

Competition

Competitors

1. Jabong

2. Zovi

3. Myntra

4. Flipkart

5. Amazon




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