Yebhi SWOT Analysis, USP & Competitors

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SWOT Analysis of Yebhi with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Yebhi

Parent Company

Big Shoe Bazaar India Pvt Ltd

Category

Ecommerce

Sector

Product Aggregator and Coupon Store

Tagline/ Slogan

Discover fashion

USP

Brand visibility

STP

Segment

Price conscious and choosy customers

Target Group

Price sensitive, middle income online shoppers

Positioning

One stop store to compare fashion

SWOT Analysis

Strengths

1.Collaboration with India’s largest online website-IRCTC through its subsidiary ShopOnline Trading

2. As a product aggregator and coupon store for other e-retailers gives it a different business strategy in ecommerce

3. Capital intensive expenses has been reduced due to shift of business model

4. Yebhi coins can help to increase customer loyalty

5.Rich experience of handling brands during its earlier business models

6. Established customer base which has the potential to grow

Weaknesses

1. Differentiation is very limited compared to big players hence low market share growth
2. Frequent changes of its business model led to confusion

Opportunities

1. Merging with other ecommerce giants like Flipkart or Snapdeal can help it get the necessary backing and support.
2. Increase in the number of categories it serves. For eg. Adding home décor, electronics etc

Threats

1. Junglee.com which has a similar offering is backed by global ecommerce giant like Amazon

2. Increase in competition in the near future

3. Strict govt rules and regulations

Competition

Competitors

1. Junglee.com

2. Mysmartprice.com

3. Myntra

4. YepMe



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