Rediff Shopping SWOT Analysis, USP & Competitors

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SWOT Analysis of Rediff Shopping with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Rediff Shopping

Parent Company

Rediff.com

Category

Ecommerce

Sector

Online Retail-Apparel, Electronics and more

Tagline/ Slogan

Shop & Gift

USP

Best deals at lowest prices

STP

Segment

Customers who prefer online medium of shopping

Target Group

Middle income, price conscious online shoppers

Positioning

Lowest prices and great customer service

SWOT Analysis

Strengths

1. Around 12,00,000 products in various categories like bags & luggage, jewelry, watches, sports etc.

2. Brands like Gitanjali, ferns n petals, platinum have their own online stores within rediff.

3. Brand visibility because of other businesses like Rediff mail, Rediff news app etc

4. Strong backing of top parent brand Rediff

5. Recognised with several awards which shows the brand’s credibility

Weaknesses

1. Allegations faced by Rediff.com to violate Securities Act in relation to an IPO.

2. Limited aggressive marketing campaign to survive the heat of competition.

Opportunities

1. Acquisition of portals like ferns n petals or similar gifting ecommerce platforms.
2. Increasing the breadth of its product categories

3. Marketing campaigns during various festivals to position itself as a gifting website and create a differentiation for itself.

4. Tie ups with various loyalty point systems like payback to increase its brand awareness.

Threats

1.  Established brands like Flipkart, Amazon etc catering to similar customer segments.

2. Other online portals are spending heavily on digital marketing programmes leading to increased brand popularity.

Competition

Competitors

1. Indiatimes Shopping
2. Snapdeal

3. Amazon

4. eBay

5. Flipkart



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