Zovi SWOT Analysis, USP & Competitors

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SWOT Analysis of Zovi with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Zovi

Parent Company

Zovi

Category

Ecommerce

Sector

Online Retail-Apparel and footwear

Tagline/ Slogan

Unleash your creativity

USP

Fashionable products at reduced cost

STP

Segment

Customers who are fashion conscious and prefer online shopping

Target Group

Middle income, price sensitive, fashion conscious and brand neutral online shoppers

Positioning

Great fashion at affordable rates

SWOT Analysis

Strengths

1. Merger between Zovi and Inkfruit has made the combined entity stronger in this competitive world.

2. Private Label generally have high margin
3. Cost reduction done by Zovi by tweaking its supply chain by eliminating middlemen and unnecessary cost.

4. In house design team helps Zovi respond quickly to fashion trends and also save additional costs.

Weaknesses

1. Limited product range compared to competitors

2. Limited of strong marketing campaigns

Opportunities

1. Expansion of the breadth and depth of categories to bridal wear, accessories, saree etc

2. Sale of Zovi branded products in offline stores.

3. Collaboration with India Post to strengthen its distribution network.

Threats

1. Portals like Jabong and Myntra have strong fashion identity.

2. Intense competition means limited market share

3. Unfavorable policies by the govt

Competition

Competitors

1. Myntra
2. Jabong

3.Yepme



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