Indiatimes Shopping SWOT Analysis, USP & Competitors

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SWOT Analysis of Indiatimes Shopping with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Indiatimes Shopping

Parent Company

The Times of India Group

Category

Ecommerce

Sector

Online Retail-Apparel, Electronics and more

Tagline/ Slogan

-

USP

Wide variety of products across many segments

STP

Segment

Customers who prefer online medium of shopping

Target Group

Middle income online shoppers

Positioning

One stop store to cater to many customer needs

SWOT Analysis

Strengths

1.Wide variety of categories under its portfolio including footwear, apparel, electronics, home décor etc

2. Programmes like Times of India Readers Offer zone helps in increasing its brand visibility.

3. Exclusive partnerships with brands like Aviva, Airtel and Lufthansa to assist them in their ecommerce operations.

4. 8,000,000 plus products are available on sale under its white label operations.

5. It also earns revenues in the form of ad sales.

6. It is present across all major cities in India

Weaknesses

1. Lack of differentiation in the highly competitive ecommerce world.

2. Limited advertising and marketing campaigns.

Opportunities

1. Leveraging the brand of times of India to increase its reach to non metro cities.

2. Strong marketing campaign to project it as a reliable ecommerce portal

3. More advertising and marketing can help boost the sales of the company

Threats

1. Increased competition from similar ecommerce portals

2. Unfavorable govt policies

3. With lots of substitutes available, the brand can decline market share

Competition

Competitors

1. Amazon
2. Snapdeal

3.Rediff Shopping

4.Naaptol

5.Flipkart



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